Rudolph "Nose" How to Help Kids This Festive Season

  • Canadian Tire, Canadian Tire Jumpstart Charities and The Santa Claus Parade Partner for the second annual Red Nose Fundraising Campaign
  • All funds raised from campaign will go to getting more kids in the game
  • Campaign aims to sell more than 28,000 Red Noses throughout the GTA

TORONTO, Nov. 1, 2013 /CNW/ - Rudolph is making an early appearance this year! Today marks the first day of the 2013 Red Nose Campaign, an annual initiative that raises money to help children from financially disadvantaged families get involved in sports and recreational activities.

Supported by Canadian Tire, Canadian Tire Jumpstart Charities and The Santa Claus Parade, kids and kids-at-heart can show their support for this important cause by purchasing a 'Rudolph' Red Nose. Noses will be available for purchase for $2 each between November 1-17 at Canadian Tire locations with proceeds evenly split between Canadian Tire Jumpstart Charities and The Santa Claus Parade. Starting today, Red Noses can be purchased at any of Canadian Tire's 65 stores in Toronto and surrounding communities and will also be available for purchase from the Air Cadets on parade day.

"We're thrilled to continue our partnership with The Santa Claus Parade," said Johnny Misley, President of Canadian Tire Jumpstart Charities. "Since 2005, Jumpstart has helped over 645,000 kids to get off the sidelines and into the game by covering costs like equipment, registration and transportation. Partnerships like the one we have with The Santa Claus Parade help to expand our reach and ensure more kids in the GTA get to experience the benefits of organized sport and recreational programs."

Embarking on its 109th year, The Santa Claus Parade is hitting the streets of Toronto on Sunday, November 17th. This year marks the 31st year that Canadian Tire has been a sponsor of The Santa Claus Parade, with not one but two Canadian Tire floats appearing on the parade runway this year. Showcasing décor, lights and holiday accessories available at Canadian Tire stores this holiday season, the first float will host the very important, first lady of the North, Mrs. Claus. The second float will put Canadian Tire's partnership with the Canadian Olympic Team front and centre by featuring Olympic athletes - including Elizabeth Manley, Jean-Luc Brassard, and Greg Westlake - as well as Canada's future medal contenders (Jumpstart kids), all in the spirit of the upcoming Winter Games in Sochi, Russia.

Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), Mark's and Canadian Tire Financial Services.  With nearly 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. Over 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. For more information, visit

Canadian Tire Jumpstart Charities is a national charitable program dedicated to providing financially disadvantaged kids with the opportunity to experience the benefits of organized sport and recreation. With an extensive, national network of more than 332 local chapters, Jumpstart helps families in communities across Canada by covering the costs associated with registration, equipment and/or transportation.

Supported by the Canadian Tire Family of Companies, which includes Canadian Tire, Partsource, Gas+, Sport Chek, Atmosphere, Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than 645,000 Canadian kids to get in the game since 2005. For more information or to lend your support, visit

The Santa Claus Parade is the largest children's parade in North America and largest outdoor entertainment event held in Canada every year. More information on the parade, including even more exciting Parade details, can be found at

SOURCE: Canadian Tire Jumpstart

For further information:

Sarah Van Lange
Manager, Corporate Communications
(416) 322-2659, (647) 287-9582

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Canadian Tire Jumpstart

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Canadian Tire Corporation, Limited

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