Richmond Day Completes the New

Agency Drives Home First Phase of MINI Canada's Largest Online Initiative

TORONTO, June 4, 2014 /CNW/ - Toronto creative agency Richmond Day has completed the first phase of work on the new version of MINI Canada's most nationally visited website, The comprehensive website re-design project - the largest digital initiative MINI Canada has undertaken since arriving in Canada in 2002 - was awarded to Richmond Day in winter of 2013. The first desktop-focused phase of the project was completed by the agency in a short timeline to meet the high online traffic expected to coincide with the Canadian launch of the New MINI this spring.

MINI Canada tasked Richmond Day with creating a website that provided Canadian MINI customers and fans with a simplified user experience, as well as an up-to-date representation of the MINI brand, and a more informative guide to its products. In just under five months, the agency was able to deliver a website featuring streamlined navigation, engaging new imagery and content, as well as an intuitive Content Management System.

"We aimed to make MINI Canada's new website fun, informative, and simple," says Paul Scida, Co-Founder of Richmond Day. "We're confident that the new meets all of those objectives, while also giving Canadian audiences a better understanding of MINI - its personality, its culture, and its wide range of products."

Although this is the largest digital initiative Richmond Day has undertaken for MINI Canada, it isn't the first - Richmond Day is also the agency behind MINI Canada's second most-visited online property,, the New MINI's promotional microsite, as well as a number of MINI Canada's online tools and interactive kiosks. The agency is currently in the process of completing the second phase of the project, which includes an overhaul and re-design of MINI Canada's mobile and Retailer properties.

About Richmond Day

Richmond Day is an independent, full-service creative agency based out of Toronto. With a tight-knit and seasoned team of multidisciplinary industry professionals in-house, Richmond Day is able to take an "all-hands-on-deck" approach to conceptualizing and executing multi-channel campaigns for some of the world's most recognized brands, and those aspiring to be one. 

SOURCE: Richmond Day

For further information:

For press information or to request more information on Richmond Day and its services, please visit or contact Adrien Pasta at 416 595-7329 ext. 232. Email:

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