/R E P E A T -- Media Advisory - Disclosure of the Second Quarter 2010<br>Earning Results/

QUEBEC CITY, June 28 /CNW Telbec/ - Industrial Alliance Insurance and Financial Services Inc. will disclose its earning results for the second quarter of 2010 on Tuesday, July 27. Management will present the results during a conference call that will be held at 4:00 p.m. (ET). Everyone is invited to listen to the conference call, by dialling 1 800 731-2911 (toll-free) 10 minutes before the conference begins. The question period following the conference will be reserved for investors and financial analysts.

A webcast of the conference call (in listen-only mode) will be available online on the CNW website at www.cnw.ca, as well as on the Industrial Alliance website at www.inalco.com.

Yvon Charest, President and CEO of Industrial Alliance, will be available for interviews with journalists after the conference call. To obtain an interview with Mr. Charest, journalists are asked to contact Jacques Carrière, Vice-President, Investor Relations, at 418 684-5275 or 418 576-3624 (cellular).

All documents related to Industrial Alliance's 2010 second quarter earning results will be published on the Company's website at www.inalco.com, in the Investor Relations section under Financial Reports/2nd Quarter 2010 Results, at around 1:00 p.m. (ET) on Tuesday, July 27, 2010.

Conference Call Replay

A replay of the conference call will also be available for a one-week period starting at 7:00 p.m. on Tuesday, July 27, 2010 until midnight on August 3, 2010. To listen to the replay of the conference call, dial 1 800 558-5253 (toll-free) and enter access code 21474250.

Conference Call Transcript

A transcript of the conference call will also be available on the Company's website at www.inalco.com, the week after the conference. The transcript will be available in the Investor Relations section under Financial Reports/2nd Quarter 2010 Results.

For further information: Jacques Carrière, Vice-President, Investor Relations, Office: 418 684-5275, cellular: 418 576-3624, Email: [email protected]; website: www.inalco.com