MONTREAL, Sept. 15, 2016 /CNW Telbec/ - Moisson Montréal's Hunger Doesn't Take a Holiday campaign has concluded on a very positive note, with $46,625 raised for the cause. The campaign has been running since July 21 and was the organization's first ever summer operation. It was set up to help 17,000 young Montrealers aged 3 to 17 years, who rely on food aid to survive.
"We are pleased to announce that we successfully surpassed our objective of raising $45,000 for this campaign," said Moisson Montréal General Director this morning, Richard D. Daneau, in the company of actress and campaign spokesperson, Florence Longpré. "This is great news and we are all very grateful. Our team works hard alongside our group of volunteers to offer quality services to organizations, and when we attain or surpass our objectives, the entire community of Montrealers in need reap the benefits."
Richard D. Daneau and Florence Longpré also used this opportunity to acknowledge public generosity. "We would like to extend a warm thanks to all the donors, businesses, foundations and the general public, whose generosity was the key to the success of this campaign," added the actress and campaign spokesperson.
Food banks are in high demand during the summer season, as children no longer have access to meals at schools and the activities of many family-support programs go on hold. This first edition of the Hunger Doesn't Take a Holiday helped Moisson Montréal and its partners ensure this continuity and offer healthy food to these families, who rely on the organization's support throughout the summer months.
No Rest for Hunger in Montreal
The Hunger Doesn't Take a Holiday Campaign speaks for itself – the call of hunger doesn't fluctuate from season to season, and Moisson Montréal's efforts are a year-round pursuit. Last month alone, 146,230 individuals sought emergency food aid in Montreal. With the holiday season on the horizon, Moisson Montréal, the largest food bank in Canada, is already preparing to assemble its Christmas baskets. These offer a variety of high-quality foods to its 254 partner organizations, including meats and other fresh foods.
About Hunger Doesn't Take a Holiday
The goal of this new campaign was to raise $45,000, which was run by Moisson Montréal and its partner organizations to address the growing need among Montreal families for food assistance during the summer months. This campaign was made possible thanks to the generous support of our sponsors and partners: Desjardins, ACCEO Solutions, CIBLE, La Ronde, Poche et fils and Québec's Food Truck Association. Visit www.noholidayforhunger.com for more details. To watch the video with Florence Longpré, click here.
About Moisson Montréal
A non-profit organization founded in 1984, Moisson Montréal is the largest food bank in Canada. Through its collection, sorting, and distribution centre for emergency food assistance, the organization allocates nearly 1,000 tons of food per month to 254 accredited community organizations on the Island of Montréal. In turn, these organizations provide food assistance to 146,000 people, including nearly 34,000 children. Moisson Montréal receives funding and supplies mainly through donations. Its operations require the collaboration of nearly 8,000 volunteers each year and result in the redistribution of about 13 million kilos of foodstuffs, representing a total value of approximately $61 million. Moisson Montréal has won three awards for its Food Recovery Program in Supermarkets: the Sustainable Development Award from Mercuriades, the 2015 Corporate Citizenship Award from Novae (Supply Category), and the Élixir Prize from PMI (Coup de Coeur Category). For more information, visit www.moissonmontreal.org.
SOURCE MOISSON MONTREAL
Image with caption: "Florence Longpré and Sylvie Bourbonnière, Communications, Marketing and Philanthropic Development Director for Moisson Montréal. (CNW Group/MOISSON MONTREAL)". Image available at: http://photos.newswire.ca/images/download/20160915_C3838_PHOTO_EN_774363.jpg
Renseignements: Gabrielle Marcoux, Communications and Medias Coordinator, Moisson Montréal, T: 514-344-4494, ext. 239 | C: 514-701-4206, [email protected]