QESBA launches ambitious provincial ad campaign

    
             Preparing students to build their lives in Québec -
                            and in both languages
    

MONTREAL, March 10 /CNW Telbec/ - The Quebec English School Boards Association (QESBA) launches an ambitious four-week "Go publique" promotional campaign today throughout the province of Quebec, under the tagline "Mon école publique anglophone... mon avenir ici au Québec!"

The provincial campaign includes billboards, print ads and a promotional video to be distributed on You Tube and Facebook and by all of our school boards. "We have billboards across the four corners of the province - from Bas-St-Laurent to the North Shore up to Abitibi and down through Gatineau - featuring one of our teachers and two of our students exemplifying the pride felt throughout our system," said Debbie Horrocks, President of QESBA. "It's time for us to be loud and proud and show Quebecers what we are capable of accomplishing in our English public school system." A promotional video featuring a group of students sharing their experiences and impressions of the English public school system will be distributed on-line and print ads in a series of daily and weekly newspapers will also appear.

The nine English language school boards throughout Quebec will each embark upon their own regional "Go Publique" campaigns during the month of March. "Our students graduate with an excellent knowledge of both French and English, we prepare them well to build their lives right here in Québec," said Horrocks. "The goal of this campaign is to sensitize parents of children that are eligible for English public schooling in Quebec that our system will give their children the very best of both linguistic worlds; and in 2010, that isn't an option, it's a necessity" concluded Horrocks.

The nine English school boards in Quebec are: Central Québec, Eastern Shores, Eastern Townships, English Montreal, Lester B. Pearson, New Frontiers, Riverside, Sir Wilfrid Laurier and Western Quebec. They serve some 110,000 students in 320 elementary, high schools, adult and vocational centres across the province.

The Quebec English School Boards Association is the voice of English public education in Quebec.

For further information: Kim Hamilton, Director of Communications and Special Projects, [phone], ext.: 225, [phone], Cell.