Pure Via™ and Jewel "Tune in to Pure" This Holiday Season

- New Digital Cookbook/Songbook Features Holiday Songs and Recipes Available Only at purevia.com/Canada/jewel-tunes -

TORONTO, Sept. 4, 2014 /CNW/ - Whole Earth Sweetener Company LLC today announced the release of the holiday edition of its Pure Via™ digital songbook/cookbook in Canada, which features brand ambassador and spokesperson Jewel, the award-winning recording artist and author. The naturally-sourced, zero-calorie sweetener partnered with Jewel to promote its "Tune in to Pure" campaign, which encourages consumers to take pleasure in the simple things that make every day sweeter.

The holiday edition of the digital songbook/cookbook builds on the existing partnership between Jewel and Pure Via™, which began in April of this year in the U.S., and gives consumers immediate access to free downloads of two traditional holiday songs adapted by Jewel – "Angels We Have Heard on High" and "It Came Upon a Midnight Clear", as well as two additional songs by Jewel, at www.purevia.com/Canada/jewel-tunes. The book also offers Jewel's tips for using Pure Via in delicious recipes that are perfect for holiday entertaining and gift giving, song lyrics, and Jewel's own family photos during the holidays.

Consumers will find Jewel's image in the brand's advertising and promotional materials including in-store activation and social media. Stickers will appear on Pure Via Stevia 50 count packages that feature download information for the free cookbook/songbook.

"Jewel has become a part of the Pure Via family," said Cheryl Gill, director, North America Marketing, Whole Earth Sweetener Company LLC. "We're excited to officially bring 'Tune in to Pure' to Canada with the holiday songbook/cookbook that features four songs and delicious recipes that stay true to Jewel's passion for using naturally-sourced products like Pure Via."

"The holidays are such a joyous time of year for baking special treats in the kitchen and spending time with loved ones," said Jewel. "I can't wait for fans to enjoy the new songs, photos and recipes using Pure Via with their families."

Pure Via products are available at major retailers across Canada.

Discover more at www.purevia.ca or www.purevia.com/Canada/Jewel-Tunes, and on www.facebook.com/PureViaCanada and @PureViaCA

About Pure Via
Pure Via is a naturally-sourced, zero-calorie sweetener. The sweetener in Pure Via, known as steviol glycosides, is derived from the pure extract of the stevia plant. The great tasting sweeteners from Pure Via are available in the following formats: Pure Via™ Stevia: 50-ct packets (SRP: $3.49) or 800-ct packets (SRP: $16.99); Pure Via™ Stevia Granulated: 275 g bag (SRP: $11.99); Pure Via™ Turbinado Raw Cane Sugar and Stevia Blend: 100-ct packets (SRP: $6.99); and Pure Via™ Liquid Sweetener: 48 mL bottle (SRP: $4.49). You can purchase Pure Via® at major retailers across Canada. Pure Via is a registered trademark of Whole Earth Sweetener Company LLC.

About Whole Earth Sweetener Company LLC
Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.  For more information, visit www.wholeearthsweetener.com   

About Jewel
From the remote ranch of her Alaskan youth to the triumph of international stardom, four-time Grammy nominee Jewel, hailed by the New York Times as a "songwriter bursting with talents," has enjoyed career longevity rare among her generation of artists. Whether alone with her guitar or fronting a band of ace musicians, Jewel has always been a charismatic live performer, earning the respect of other singer-songwriters such as Merle Haggard, Bob Dylan and Neil Young, who, not only invited her to open their shows, but mentored her in the early phases of her career. After a tremendous amount of success as a singer-songwriter and over 27 million albums sold, Jewel released a Greatest Hits album in 2013. She also starred as June Carter Cash in the Lifetime biopic "Ring of Fire," which earned four Emmy nominations. After joining NBC's "The Sing Off" as a new judge in 2013 she released her much-anticipated follow-up holiday album, "Let It Snow." Fans can follow Jewel on facebook https://www.facebook.com/jeweljk and @jeweljk on twitter https://twitter.com/jeweljk

SOURCE: Pure Via

For further information: Jess Bouchard / Karen Williams, Paradigm Public Relations, 416-413-5197 / 416-413-5195, jbouchard@paradigmpr.ca / kwilliams@paradigmpr.ca

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