President's Choice® Children's Charity gives more than $13 million in 2012

BRAMPTON, ON, May 30, 2013 /CNW/ - President's Choice® Children's Charity, one of the largest corporate charities in Canada, granted more than $13 million in 2012 to organizations that helped children live to their full potential. Grants went toward supporting Canadian families whose children have physical or developmental disabilities, as well as nutrition programs aimed at fighting childhood hunger.

The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families.

Of the $13 million raised, the Charity awarded grants totalling more than $9 million to 1,900 children with disabilities and their families. Grants typically supported the purchase of assistive devices, vehicle adaptations, developmental and physical therapy, camp tuition, home improvements, and respite care.  With the balance, representing $4.02 million, the Charity supported close to three thousand nutrition programs, which helped more than 282,000 children across the country through its grants to Breakfast for Learning and Boys & Girls Clubs of Canada.

"We are very proud of the way Loblaw banner stores and their colleagues, customers and vendors have come together to raise funds for organizations and programs that are changing children's' lives and contributing to the health and wellness of our communities," said Peggy Hornell, executive director, President's Choice® Children's Charity.

For more information about President's Choice® Children's Charity and to apply for a grant please visit or call 1-866-996-9918.

About President's Choice® Children's Charity

President's Choice® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million to more than 1.3 million children. For more information on the President's Choice® Children's Charity or to donate online, visit

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

SOURCE: President's Choice Children's Charity

For further information:

or to schedule an interview:

President's Choice® Children's Charity media contact:
Loblaw Public Relations on behalf of President's Choice® Children's Charity
(905) 459-2500

President's Choice® Children's Charity grant information contact:
Peggy Hornell
Executive Director
President's Choice® Children's Charity
(905) 459-2500 x. 613626

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President's Choice Children's Charity

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