President's Choice® Children's Charity gifts over $919K to Breakfast for Learning to support children's nutrition programs across Atlantic Canada

HALIFAX, Oct. 24, 2013 /CNW/ - Today, President's Choice® Children's Charity (PCCC) announced a gift of $919,840 to Breakfast for Learning in Atlantic Canada.

With $366,167 earmarked for nutrition programs in Nova Scotia alone, well over 7,500 local children will be positively impacted by this gift, which will furnish almost 1.2 million meals for young people throughout the 2013-14 school year.

A regional gift ceremony took place at École St. Catherine's School in Halifax during the school's breakfast program on Thursday morning with students and teachers, school nutritionists and representatives from Breakfast for Learning.

The gift presentation was made by President's Choice® Children's Charity's executive director, Peggy Hornell.

"One in 10 children in Canada living below the poverty line is a bit shocking," said Peggy Hornell, executive director, President's Choice® Children's Charity. "It's great to know that through our partnership Breakfast for Learning in Atlantic Canada we are able to help young people with a healthy snack or meal as part of their day."

Beverley Mahon, Atlantic Region Coordinator with Breakfast for Learning, attended the ceremony to accept the $919K gift on behalf of the organization.

"Hunger is a barrier to learning," said Beverley Mahon, Atlantic Region Coordinator, Breakfast for Learning. "President's Choice® Children's Charity's generous gift will allow us to feed children's success through the support of more than 220 school nutrition program across the Atlantic provinces, including over 80 here in Nova Scotia."

Following the gift ceremony Mark Boudreau, Director of Corporate Affairs, Loblaw Atlantic, presented St. Catherine's School principal Rosie Bona with a contribution of groceries from the local Atlantic Superstore for the school's breakfast program, while students returned to their hot breakfast ahead of the start of classes for the day.

One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Atlantic Superstore®, nofrills®, SaveEasy® and Dominion® (Newfoundland and Labrador only) go directly to helping kids in communities across Canada.

Make a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels.

About President's Choice® Children's Charity

President's Choice® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President's Choice® Children's Charity or to donate online, visit

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

Image with caption: "Left to right: Peggy Hornell, executive director, President's Choice® Children's Charity, St. Catherine's School student Emmitt Penniston and Breakfast for Learning's Atlantic region coordinator, Beverley Mahon. Today PCCC announced a gift of $919,840 to Breakfast for Learning to support school nutrition programs across Atlantic Canada. (CNW Group/President's Choice Children's Charity)". Image available at:

SOURCE: President's Choice Children's Charity

For further information:

For more information or to schedule an interview:

Loblaw Public Relations on behalf of President's Choice® Children's Charity:

Mark Boudreau
Director, Corporate Affairs, Loblaw Atlantic
902 802-8687


Margaret Poole
(902) 443-1410

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President's Choice Children's Charity

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