REGINA, Nov. 14, 2013 /CNW/ - President's Choice® Children's Charity is pleased to announce $245,800 in funding to Breakfast for Learning to provide healthy meals and snacks to more than 17,500 Saskatchewan
kids each day during the 2013/14 school year, including 20 Aboriginal school programs.
"One in 10 children in Canada living below the poverty line is a bit
shocking. It's great to know that through our partnerships with Breakfast for Learning we are able to help young people with a healthy snack or meal as part
of their day," said Peggy Hornell, executive director, President's Choice® Children's Charity.
"When a child is hungry, it's hard to learn," said Daniella Demare,
Breakfast for Learning Saskatchewan Program Coordinator "President's Choice® Children's Charity's generous support will allow us to feed thousands of children through
school nutrition programs across Saskatchewan."
In 2012, thanks to the generosity of customers, donors and the support
of employees in Western Canada, President's Choice® Children's Charity awarded $3.36 million to 164 children with
disabilities and 956 nutrition programs that serve more than 87,000
students across Western Canada.
One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Your Independent Grocer®, Real Canadian Superstore®, Real Canadian Wholesale Club™, Extra Foods® and nofrills® go directly to helping kids in communities across Saskatchewan.
Make a Positive Difference in the community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores
continue to be active in communities on national, regional and local
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on supporting children with disabilities and fighting childhood
hunger. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in
which they are raised. Since 1989, the Charity has awarded more than
$86 million, supporting more than 1.3 million children. For more
information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
Image with caption: "Students in Saskatchewan school, pictured here from St. Augustine School, Regina, thank President's Choice® Children's Charity's for the new freezer to support the nutrition program at their school. President's Choice® Children's Charity's recent gift announcement ensures such nutrition programs continue throughout Saskatchewan. (CNW Group/President's Choice Children's Charity)". Image available at: http://photos.newswire.ca/images/download/20131114_C7543_PHOTO_EN_33368.jpg
SOURCE: President's Choice Children's Charity
For further information:
Or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity
firstname.lastname@example.org or (905) 459-2500