President's Choice® Children's Charity gifts more than $245K to Breakfast for Learning in Saskatchewan

REGINA, Nov. 14, 2013 /CNW/ - President's Choice® Children's Charity is pleased to announce $245,800 in funding to Breakfast for Learning to provide healthy meals and snacks to more than 17,500 Saskatchewan kids each day during the 2013/14 school year, including 20 Aboriginal school programs.

"One in 10 children in Canada living below the poverty line is a bit shocking. It's great to know that through our partnerships with Breakfast for Learning we are able to help young people with a healthy snack or meal as part of their day," said Peggy Hornell, executive director, President's Choice® Children's Charity.

"When a child is hungry, it's hard to learn," said Daniella Demare, Breakfast for Learning Saskatchewan Program Coordinator "President's Choice® Children's Charity's generous support will allow us to feed thousands of children through school nutrition programs across Saskatchewan."

In 2012, thanks to the generosity of customers, donors and the support of employees in Western Canada, President's Choice® Children's Charity awarded $3.36 million to 164 children with disabilities and 956 nutrition programs that serve more than 87,000 students across Western Canada.

One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Your Independent Grocer®, Real Canadian Superstore®, Real Canadian Wholesale Club, Extra Foods® and nofrills® go directly to helping kids in communities across Saskatchewan.

Make a Positive Difference in the community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels.

For more information about President's Choice® Children's Charity and to apply for a grant please visit or call 1-866-996-9918.

About President's Choice® Children's Charity

President's Choice® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President's Choice® Children's Charity or to donate online, visit

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

Image with caption: "Students in Saskatchewan school, pictured here from St. Augustine School, Regina, thank President's Choice® Children's Charity's for the new freezer to support the nutrition program at their school. President's Choice® Children's Charity's recent gift announcement ensures such nutrition programs continue throughout Saskatchewan. (CNW Group/President's Choice Children's Charity)". Image available at:

SOURCE: President's Choice Children's Charity

For further information:

Or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity or (905) 459-2500

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President's Choice Children's Charity

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