Precision Agriculture Leader BharatRohan Expands to U.S. Market with Farm-Traceable, Lab-Verified Spice Brand

Drawing on a decade of farm data, a network of more than 58,000 farmers and drone analytics, BharatRohan INC. brings farm-level transparency to U.S. consumers and food businesses.

BOSTON, Nov. 11, 2026 /CNW/ -- BharatRohan INC., the step-down U.S. subsidiary of Bombay Stock Exchange (SME) listed precision agriculture company BharatRohan Airborne Innovations Limited (BSE: 544535), announced its expansion into the U.S. market, launching a traceable, lab-tested spice line under the 'BharatRohan' brand in early 2027.

In 2025, India supplied about 89% of U.S. cumin seed imports and about 70% of turmeric imports, according to U.S. trade data compiled by the Observatory of Economic Complexity (OEC).

The parent company works with more than 58,000 farmers across over 260,000 acres through its SourceAssure^® platform, which monitors crop health and inputs.

Every product batch is tested by NABL-accredited laboratories for microbiology, heavy metals and pesticide residues against European Union Maximum Residue Limits (EU MRLs). A batch-specific QR code on every single-origin jar links consumers to its Certificate of Analysis (CoA) and the farm where it was grown; for signature blends, the code traces every originating farm.

"Having spent much of my career in commodity trading, supplying major consumer brands, I saw firsthand that the strength of a consumer product ultimately depends on the integrity of the supply chain behind it. Too often, companies begin with a product concept and only then set out to build the sourcing infrastructure. We took the opposite approach," said Aaron-Micael Beydoun, Co-Founder and Managing Director, BharatRohan Inc.

The initial product range will feature eight to twelve single-origin staples, including premium turmeric and cumin, alongside some signature blends. E-commerce availability on Amazon and the company website is expected in Q1 2027. BharatRohan INC. is also pursuing B2B ingredient supply for commercial food manufacturers, natural and specialty retail, and eventual conventional grocery and food service distribution.

Ahead of the launch, company leadership has been in discussions with national natural, specialty and conventional retailers. BharatRohan's primary processing facility in India is in the process of obtaining FSSC 22000 certification, a food-safety scheme recognized by the Global Food Safety Initiative (GFSI).

"For ten years we have worked alongside our farmers to grow better crops and prove it with data. Bringing that proof to American families is a proud moment for our farmers and our company," said Amandeep Panwar, Chairman and Managing Director of BharatRohan.

About BharatRohan INC.

BharatRohan INC. is a Delaware-incorporated, wholly owned subsidiary of GroeiGids B.V., which is wholly owned by BharatRohan Airborne Innovations Limited. BharatRohan INC. is building a tech-enabled, farm-to-jar spice and ingredient platform for the U.S. market.

About BharatRohan Airborne Innovations Limited

BharatRohan Airborne Innovations Limited (BSE: 544535) is an Indian Precision Agriculture company leveraging drone-based crop monitoring, hyper-spectral imaging and data analytics to improve crop quality, optimize yield and empower farmer livelihoods through its proprietary SourceAssure^® platform. For more information, visit: https://www.bharatrohan.in

SOURCE BharatRohan Airborne Innovations Limited

Media Contact: Vaishali Sharma, [email protected]