LOS ANGELES & MONTREAL, Dec. 13, 2012 /CNW/ - Amaya Gaming Group Inc.
("Amaya" or the "Corporation") (TSXV: AYA), an entertainment solutions
provider for the regulated gaming industry, is pleased to announce a
global licensing agreement with Playboy Enterprises ("Playboy") through
which Amaya and Playboy will collaborate and develop online gaming
initiatives in poker and lottery featuring the iconic Playboy brand in
selected territories where permitted around the world. Detailed
development and marketing initiatives are underway and initial roll-out
is anticipated to begin in early 2013.
Founded in 1953 by Hugh Hefner, privately-held Playboy brings its
design-driven lifestyle brand to a global consumer audience through
licensing partnerships, media content and entertainment experiences.
Today the brand boasts ninety seven percent brand awareness, over seven
million Facebook fans, and 10 million unique visitors per month to its
website www.playboy.com. The company is leveraging its growing presence digitally in areas
including online gaming.
"The Playboy lifestyle is about indulging our passions, and we are
focused on bringing content, products and experiences to consumers
around the globe that define this lifestyle," said Scott Flanders, CEO
of Playboy Enterprises. "Gaming is an ideal fit with our strategy and
we're delighted to partner with Amaya on this project, combining a
leading global brand with a strong technology partner to offer what we
believe will be exciting online gaming experiences."
"This is a giant global brand for Amaya to partner with online,"
commented David Baazov, CEO of Amaya Gaming Group. "We are extremely
pleased that Playboy has chosen Amaya to help with their online
strategy for both poker and lottery. With its tremendous online
audience and boasting one of the highest unaided global awareness and
social media user engagements of any brand, we're confident that our
collaboration with Playboy will be a recipe for success and look
forward to guiding them in their online endeavors."
Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
Founded in 2004, Amaya Gaming Group Inc. is a technology based gaming
provider for the regulated gaming industry. An expansive global
organization, present in North America, Latin America, Europe, and
Asia, Amaya is an innovator in the gaming world.
Headquartered in Montreal, Canada, Amaya provides a host of services and
solutions that range from: online and mobile casino games and
platforms, traditional and mobile lotteries, hospitality in-room
entertainment systems, management systems, content suites, advisory and
management services, and integrity monitoring and auditing systems for
the regulated gaming markets. For more information please visit www.amayagaming.com or www.amayaonline.com.
ABOUT PLAYBOY ENTERPRISES
Playboy is one of the most recognized and popular consumer brands in the
world. Playboy Enterprises, Inc. is a media and lifestyle company that
markets the brand through a wide range of media properties and
licensing initiatives. The company publishes Playboy magazine in the
United States and abroad and creates content for distribution via
television networks, websites, mobile platforms and radio. Through
licensing agreements, the Playboy brand appears on a wide range of
consumer products in more than 150 countries as well as retail stores
and entertainment venues. For more information, please visit www.playboyenterprises.com.
Certain statements included herein, including those that express
management's expectations or estimates of our future performance
constitute "forward-looking statements" within the meaning of
applicable securities laws. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward looking statements. Except as required by law, Amaya does not
intend, and undertakes no obligation, to update any forward-looking
statements to reflect, in particular, new information or future events.
SOURCE: AMAYA GAMING GROUP INC.
For further information:
Amaya Gaming Group Inc.
Ray Yeung / Nancy Zakhary
Brainerd Communicators, Inc. (For Playboy Enterprises)
firstname.lastname@example.org / email@example.com