Canadian prestige beauty retailer expands presence with three new
TORONTO, June 19, 2013 /CNW/ - As part of its expansion strategy, Pari
Beauty, the prestige cosmetics and skin care brand, has opened its
first ever storefront location in a local Ontario mall, Scarborough
Town Centre. This store is the third of three recent openings that
include two mall boutique kiosks in Oakville Place and Vaughan Mills
showcasing its extensive line of professonal performing products.
"We are so pleased to have opened our first inline retail store, which
is a big step for our company" said Dr. Ramesh Jolly, company Chairman
at Pari Beauty. "Taking the customer experience to a whole new level
with a standalone store was an integral part of our growth strategy and
we're looking forward to continued expansion in the retail market."
Pari Beauty has 27 locations in popular shopping centres from British
Columbia to Alberta and Quebec. Staffed by trained makeup
professionals, consumers can learn about the latest products or
participate in one-on-one consultations or makeovers with expert makeup
artists and leave with pro tips and tricks
The company has strong ties in the cosmetics industry with a dedicated
discount program for students and professionals involved in the makeup
artistry trade. It also recently made its customization program
available to the general public which allows customers to mix and match
palettes of eye shadows, blush, foundations and bronzers to create
colour sets suited for their individual needs.
"Developing high-performance products and services that cater to the
ever-changing beauty needs of professionals and consumers has always
been our focus," said Shawn Jolly, Director of Operations and Finance
at Pari Beauty. "From our recyclable packaging to customizable palettes
and our newest Pari Naturals line, we continue to innovate so we can
service those needs."
For more information and product updates, please visit www.facebook.com/PariBeauty or add us on Twitter at @PariBeauty.
About Pari Beauty
Pari Beauty, the prestige cosmetics and skincare division of Makeup
Artistry Stores Inc., addresses the unmet needs that exist in the
industry today for beauty enthusiasts and makeup artists who are
looking for unique makeup products that are professionally designed in
quality and performance and are also available at an attractive price.
Pari Beauty offers consumers and makeup professionals over 400 products
covering all makeup categories and shades and anti-aging skincare
products which are focused on innovation and unique performance. In
addition, they supply makeup kits and products to makeup institutions
and professionals. The Company is led by a team of seasoned veterans
with over 35 years of experience in the beauty industry, R&D, product
development and retail. For more information please visit: www.paribeauty.com
SOURCE: Pari Beauty
For further information:
energi PR on behalf of Pari Beauty
416-425-9143 x 17