Pari Beauty opens first inline store in Ontario

Canadian prestige beauty retailer expands presence with three new locations

TORONTO, June 19, 2013 /CNW/ - As part of its expansion strategy, Pari Beauty, the prestige cosmetics and skin care brand, has opened its first ever storefront location in a local Ontario mall, Scarborough Town Centre. This store is the third of three recent openings that include two mall boutique kiosks in Oakville Place and Vaughan Mills showcasing its extensive line of professonal performing products.

"We are so pleased to have opened our first inline retail store, which is a big step for our company" said Dr. Ramesh Jolly, company Chairman at Pari Beauty. "Taking the customer experience to a whole new level with a standalone store was an integral part of our growth strategy and we're looking forward to continued expansion in the retail market."

Pari Beauty has 27 locations in popular shopping centres from British Columbia to Alberta and Quebec. Staffed by trained makeup professionals, consumers can learn about the latest products or participate in one-on-one consultations or makeovers with expert makeup artists and leave with pro tips and tricks

The company has strong ties in the cosmetics industry with a dedicated discount program for students and professionals involved in the makeup artistry trade. It also recently made its customization program available to the general public which allows customers to mix and match palettes of eye shadows, blush, foundations and bronzers to create colour sets suited for their individual needs.

"Developing high-performance products and services that cater to the ever-changing beauty needs of professionals and consumers has always been our focus," said Shawn Jolly, Director of Operations and Finance at Pari Beauty. "From our recyclable packaging to customizable palettes and our newest Pari Naturals line, we continue to innovate so we can service those needs."

For more information and product updates, please visit or add us on Twitter at @PariBeauty.

About Pari Beauty

Pari Beauty, the prestige cosmetics and skincare division of Makeup Artistry Stores Inc., addresses the unmet needs that exist in the industry today for beauty enthusiasts and makeup artists who are looking for unique makeup products that are professionally designed in quality and performance and are also available at an attractive price. Pari Beauty offers consumers and makeup professionals over 400 products covering all makeup categories and shades and anti-aging skincare products which are focused on innovation and unique performance. In addition, they supply makeup kits and products to makeup institutions and professionals. The Company is led by a team of seasoned veterans with over 35 years of experience in the beauty industry, R&D, product development and retail. For more information please visit:

SOURCE: Pari Beauty

For further information:

Stephanie Fitch
energi PR on behalf of Pari Beauty
416-425-9143 x 17

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