"Our Food. Your Questions." Wins Best in Show

Tribal Toronto and McDonald's Canada awarded top honour at the 2013 Marketing Awards

TORONTO & VANCOUVER, May 31, 2013 /CNW/ - Last night, McDonald's Canada's "Our Food. Your Questions." initiative developed in partnership with Tribal Toronto was crowded the big winner at the national awards competition that celebrates excellence in creative advertising.  Taking home Best in Show along with four Gold, one Silver and one Bronze award, the digital platform was applauded for helping McDonald's Canada address deep-seated food myths and misinformation, by engaging Canadians in a transparent and open conversation.

Alongside the wins for McDonald's Canada, Tribal Canada and DDB Canada's creative work for BC Hydro, Big Sisters of BC Lower Mainland, Canadian Tire, Canadian Tourism Commission, Eli Lilly Canada and Toronto Crime Stoppers were also recognized at this year's show.

"The Marketing Awards has long been recognized as Canada's toughest creative competition with Best in Show considered one of our industry's most coveted honours," says David Leonard, national president & chief operating officer of DDB Canada. "We are exceptionally proud of our winning work and of the talented teams who collaborate with our clients to create breakthrough ideas that generate measurable results."

In total the agency received 19 awards including Best In Show, four Gold, three Silver, nine Bronze and two Craft awards for the following work:

  • Best in Show, McDonald's Canada, "Our Food. Your Questions."
  • Gold, Integrated, McDonald's Canada, "Our Food. Your Questions."
  • Gold, Pushing the Boundaries Single, McDonald's Canada, "Our Food. Your Questions."
  • Gold, Websites: Corporate, McDonald's Canada, "Our Food. Your Questions."
  • Gold, Film Online Single, McDonald's Canada, "Our Food. Your Questions."
  • Silver, Best Use of Social Media, McDonald's Canada, "Our Food. Your Questions."
  • Silver, Public Service: Film Single, Big Sisters of BC Lower Mainland, "Smoking"
  • Silver, Out of Home: Transit Campaign, BC Hydro, "Light Drain Computer, Light Drain Lamp, Light Drain TV"
  • Bronze, Newspaper Single, Toronto Crime Stoppers, "Buy"
  • Bronze, Newspaper Campaign, Toronto Crime Stoppers, "Anonymous Campaign"
  • Bronze, Out of Home: Non-standard Format Single, BC Hydro, "Shower"
  • Bronze, Integrated, Eli Lilly Canada, "Kids"
  • Bronze, TV Single: 30-seconds and under, Eli Lilly Canada, "Mustang"
  • Bronze, Film Online Campaign, McDonald's Canada, "Our Food. Your Questions."
  • Bronze, Radio Single, Toronto Crime Stoppers, "Victor Maitland"
  • Bronze, Radio Single, Eli Lilly Canada, "Kayaking"
  • Bronze, Public Service: Film Campaign, Big Sisters of BC Lower Mainland, "Forge, Grape, Smoking"
  • Craft, Art Direction, Canadian Tire, "One Yard. Hundreds of Possibilities."
  • Craft, Editing, Canadian Tourism Commission, "35 Million Directors"

Celebrating it's 91st anniversary, this year's Marketing Awards competition received more than 1,500 entries, which were reviewed and scored by an extended jury of creatives, representing the finest creative minds in Canada.

About Tribal Canada
Named Strategy's 2012 Digital Agency of the Year, Tribal Canada is a digitally centric advertising agency with offices in Toronto and in Vancouver. The agency draws on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world.  Tribal Canada is a member agency of the Tribal Worldwide network, which has 60 offices spanning 42 countries around the globe.

About DDB Canada
Named Strategy's 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital and social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).


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For more information or interviews, please contact:
Paige Calvert

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DDB Canada

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