OpenText Extends Partner Ecosystem for Web Experience Management

Global partners adopt latest OpenText WEM functionality, embracing responsive design and an omni-channel experience

WATERLOO, ON, June 12, 2013 /CNW/ - OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced that it is extending its partner ecosystem to offer organizations a comprehensive set of capabilities to help deliver the best in customer experience. Lionbridge, Elastic Path, Clay Tablet, and Monetate will join existing OpenText partner VML, rounding out an impressive network of leading digital marketing, translation and commerce applications equipped to enhance and strengthen OpenText's latest Web Experience Management (WEM) solution. OpenText Web Experience Management builds on the release of OpenText's Media Management and Customer Communications Management (CCM) solutions, which collectively form OpenText's core Customer Experience Management (CEM) offerings within the OpenText EIM suite.

"Cultivating and expanding our existing global partner ecosystem allows us to capitalize on specialized strengths and is critical to bringing game changing EIM solutions to the market," said OpenText CMO Kevin Cochrane. "It's simple - we partner with the best to deliver the best. The latest version of OpenText Web Experience Management (WEM), which we announced yesterday, is a next generation solution designed for organizations interested in presenting unique and memorable experiences for their customers. Our partners recognize the value that these new features bring not only to their offerings, but in how it arms their customers with some of the most advanced tools necessary for improving customer experience and online growth."

Partners Praise New OpenText WEM Functionality

OpenText partners given early access to the new OpenText WEM solution were quick to praise its ease of use, agility for marketing and ability to help improve the customer experience and extend employee engagement on corporate websites:

"For almost a decade, VML clients have been leveraging OpenText solutions to enrich web design and exceed customer expectations. Together, OpenText and VML combine technology and creative design to bring innovative ideas to life. WEM takes the guesswork and confusion out of website construction, offering a step by step editing process that allows you to see the site as your visitors would. Its simplified tools and intuitive design interface give marketers the freedom to craft customer experiences - without having to depend on IT. Having observed these enhanced functionalities and features, we are excited to take the next step with OpenText in supporting its evolving CEM strategy."

- Martin Coady, Managing Director Technology, VML, a leading digital creative agency

"WEM's omni-channel touch points and multi-lingual content management capabilities ensure users receive the right information at the right time, via the communication channel of their choice. As an OpenText partner that specializes in translation and global content marketing services, we ensure global brand consistency and local relevance. Using the Lionbridge Connector for OpenText powered by Clay Tablet, WEM content will be automatically sent to Lionbridge for translation and returned to WEM for management - a process that if done manually, can drain valuable resources and funds. With WEM and the Lionbridge Connector for OpenText doing the legwork, our clients can take advantage of the enhanced customer engagement platform and work on establishing real connections with customers to create a solid brand."

- Jason Hobart, VP of Channels, Lionbridge, a global translation services provider

"In this era of constant change, our clients are challenged to continuously reinvent how they generate revenue from their businesses. They depend on our commerce software to transform their digital experiences into actual profit. Elastic Path fills the need for native commerce solutions that perfectly complement the WEM platform - by adding discovery, merchandising, selling, and a single view of the customer. Businesses seeking to maximize digital revenue will really appreciate the partnership between Elastic Path and OpenText, as it seamlessly combines outstanding content management with flexible, enterprise-grade commerce."

- Harry Chemko, CEO, Elastic Path, a premier e-commerce solution

"Clay Tablet's new WEM Connector allows OpenText clients to send tens of thousands of content pieces for translation instantly. By providing a richly integrated Connector, Clay Tablet empowers WEM users to use their familiar interfaces while being able to instantly send content to any translation provider, such as Lionbridge, or any translation technology, from leading TMS's to machine translation. The powerful capabilities of WEM are elegantly extended to accelerate the content lifecycle. OpenText WEM clients can now reach global audiences faster, while reducing and often eliminating the manual efforts of sending content to and from their translation solution of choice."

- Robinson Kelly, CEO, Clay Tablet, a leading CMS to translation service connection provider

"Today's enterprise brands know that it's critical to create a digital experience that is right for the customer in order to generate revenue and increase brand loyalty. With this partnership, OpenText customers will be able to leverage the integration of the most advanced CMS solution on the market with Monetate's sophisticated testing and customer experience engine, to ensure that their in-the-moment-message to the customer is as close to perfect as possible...every time."

- John Healy, COO, Monetate, experts in personalization and marketing optimization

The OpenText Web Experience Management solution is a key component of OpenText's Customer Experience Management (CEM) offerings, which are designed to create a richer, more interactive online experience across multiple channels—websites, mobile devices, social networks, and more—without sacrificing organization's information governance requirements. These offerings, together with OpenText ECM, BPM, Information Exchange and Discovery, underpin OpenText's strategy to lead the market in Enterprise Information Management (EIM).

To learn more about OpenText WEM and OpenText's other EIM offerings:

About OpenText
OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit:

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright ©2013 Open Text Corporation. OpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. For more information, visit:

SOURCE: Open Text Corporation

For further information:

Peter Gorman
+1 617-669-4329

Adrian Eyre
Ogilvy Public Relations for OpenText
+1 415-677-2708


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