OpenText Extends Customer Experience Management Ecosystem with hybris Partnership

OpenText Media Management Integration with hybris to be Available in hybris Extend Marketplace

ORLANDO, Fla., Nov. 19, 2013 /CNW/ - At the 2013 Enterprise World conference in Orlando, Florida, OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced that hybris software, an SAP company, will join existing OpenText prestigious partners in helping to enhance its Customer Experience Management (CEM) ecosystem. Marking an industry first, the OpenText enterprise Digital Asset Management (DAM) integration with hybris will enable marketers and merchandizers to deliver robust and engaging digital purchasing experiences. The integration will be available in the hybris Extend marketplace.

"This is an exciting time for us to enter into yet another instrumental partnership. Building on the innovative momentum of Project Red Oxygen, set to be unveiled tomorrow at Enterprise World, we are rapidly expanding our capabilities in the area of CEM. By partnering with enterprise leading companies like hybris, who see our vision of EIM and CEM as core to succeeding in today's information economy, we will redefine online retail," said Muhi Majzoub, senior vice president, engineering, OpenText. "The ability for us to offer our customers (the merchants), and their customers (the shoppers, partners and end retailers) a better B2B and B2C commerce experience, consistently across multiple channels with engaging, relevant and rich digital assets, constitutes a world class platform like no other."

OpenText and hybris work together to help organizations provide a scalable and seamless buying experience across store, service and marketing. hybris solutions enable rich product data and catalogs (Product Content Management), omni-channel commerce (Commerce Suite), and personalization; OpenText Media Management enables creative workflows and the processing of images, video, and other media assets, integrated with hybris PCM.

Specifically, the Media Management integration with hybris PCM will allow a product owner to quickly and easily manage all rich media from a single library and associate it with the appropriate product in the product catalog. This transparency will not only allow users to make the most of relevant assets, it will reduce search time and duplication of efforts, freeing up resources for the next digital creation.

"By integrating with OpenText, we are enabling businesses to efficiently develop rich customer experiences and product data that extends across all channels and touch points," said Patrick Finn, Vice President of Channels, Americas, at hybris. "We are excited that OpenText is joining our Extend partner program to enhance the advanced branding and digital media control for the omni-channel shopping experience."

Helping to grow the OpenText network, the hybris partnership leverages the Enterprise Information Management (EIM) strategy and draws upon the latest API extensions to enable users to aggregate data and orchestrate it for an omni-channel shopping experience.


The OpenText Media Management integration with hybris will be available worldwide in the hybris Extend marketplace in early 2014.

Learn more about OpenText EIM:

About OpenText
OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit:

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit

Copyright ©2013 Open Text Corporation. OpenText is a trademark or registered trademark of Open Text SA and/or Open Text ULC. The list of trademarks is not exhaustive of other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. For more information, visit:

SOURCE: Open Text Corporation

For further information:

Shelley Grandy, OpenText, +1 905-866-2656,; Katie Carbone, Weber Shandwick, +1 617-520-7135,; Kaylee Laudon , hybris, +1 952-200-4806,; Meghan Reilly, Walker Sands Communications, +1 312-445-9926,


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