TORONTO, May 21, 2013 /CNW/ - Toronto-based advertising and digital
agency The Brand Factory was named AOR for online financial services comparison site Kanetix who recently kicked off their new look campaign and website.
The Brand Factory was selected after a competitive agency review. Since
getting the nod, the agency has been hard at work developing a
comprehensive new digital and print campaign along with masterminding a
brand overhaul that positions Kanetix as the advocate for choice when
it comes to financial services.
"In the digital world, Kanetix is the top-ranked online comparison site
for insurance quotes, mortgage rates and credit cards," says Joseph
Sulpizi, President of The Brand Factory. "We were excited by the
opportunity to help rebrand this digital powerhouse to build on their
strengths and boost their consumer awareness in print as well as
According to Janine White, VP, Marketplaces, Kanetix.ca, the rebrand was influenced by consumer research that suggested that
Kanetix's customers were looking for trust, choice and accurate
information from the brand's service.
The campaign utilizes action-oriented black and white images contrasted
with a vibrant colour palette of bold red, yellow and blue. The key
messages focus on empowering Canadian consumers with trusted
information about their financial services choices, along with the
ability to get more quotes, more choices, and more savings from a
company that's "smarter, faster, friendlier". The new look campaign,
which includes a significant investment in a new digital and print
campaign, will run until the end of November of this year.
About The Brand Factory:
Headquartered in Toronto, The Brand Factory is a full-service
advertising and digital agency. We combine the strategic approach of a
consultancy with a world-class creative agency and back it with
end-to-end digital capabilities under one roof. We are expert
storytellers who always look to disrupt the norm and find new ground
for our clients' brands. More information can be found at www.thebrandfactory.com.
KANETIX is the consumer advocate for choice when it comes to financial
services. As Canada's premier online comparison site for insurance,
mortgages and credit cards, KANETIX empowers its customers to compare
and secure rates from some of nation's top providers quickly and
easily. Consumers select the product of their choice, obtain a
quotation and complete an online application or, with the help of
KANETIX, connect with the provider to purchase or apply for the product
over the phone. More information can be found at www.kanetix.ca
SOURCE: The Brand Factory
For further information:
Joseph Sulpizi, President