Ninety per cent of Canadians will develop high blood pressure in their lifetime

Dairy Farmers of Canada (Marketing and Nutrition)

Study finds that Canadians are not sufficiently concerned about developing the deadly condition

MISSISSAUGA, ON, May 4, 2016 /CNW/ - Although Canadians have a high awareness of many chronic conditions and diseases such as cancer and diabetes, they are less aware of an equally life-threatening condition – hypertension. According to a recent Ipsos survey commissioned by Dairy Farmers of Canada, 59 per cent of Canadians are concerned with developing high blood pressure – even though, in reality, 90 per cent will be diagnosed in their lifetime.

Known as the silent killer, an estimated one in six people do not know they have high blood pressure, with over six million Canadian adults affected by the condition. High blood pressure is the leading risk factor for death due to stroke and a major risk factor for heart disease. If left untreated, it can lead to coronary artery disease, dementia, heart and kidney failure, and other chronic diseases. However, the condition can be prevented or managed through lifestyle changes.

"With Canadians facing such a high risk of developing high blood pressure, we all need to make healthy lifestyle choices, like striving towards a more balanced diet," says Nathalie Savoie, Registered Dietitian and Assistant Director, Nutrition, Dairy Farmers of Canada. "One of the tools to help prevent or manage your blood pressure is to eat a healthy diet that includes plenty of fruits and vegetables, as well as an adequate amount of milk product every day. In fact, milk products contain potassium, magnesium, calcium and protein, all of which have been shown to effectively help maintain a healthy blood pressure."

Other key survey findings include:

• Canadians tend to attribute lifestyle (51 per cent) as a greater cause of high blood pressure than age (22 per cent). However, the risk of developing high blood pressure drastically increases with age; more than 50 per cent of Canadians over the age of 60 live with high blood pressure.
• Most Canadians think that high blood pressure is more common in men than women. However, by age 60, it is actually more common among females – with more than half of all women being diagnosed with high blood pressure.

Registered Dietitians at Dairy Farmers Canada encourage Canadians to download the free Get Enough Helper App. For each day that the app is used, Dairy Farmers of Canada will donate one dollar to one of the following great causes: Heart and Stroke Foundation, Osteoporosis Canada or Colorectal Cancer Association of Canada (up to a maximum of $100,000 per organization).

For more information on the benefits of a healthy lifestyle and to download the Get Enough Helper App, visit getenough.ca.

About Dairy Farmers of Canada
Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives. Visit dairyfarmers.ca for more information.

SOURCE Dairy Farmers of Canada (Marketing and Nutrition)

Image with caption: "As we approach World Hypertension Day on May 17, a new Ipsos survey commissioned by Dairy Farmers of Canada reveals that 59% of Canadians are concerned they will develop high blood pressure when in fact 90% will develop the condition, which is the leading manageable risk factor for death due to stroke and a major risk factor for heart disease. (CNW Group/Dairy Farmers of Canada (Marketing and Nutrition))". Image available at: http://photos.newswire.ca/images/download/20160504_C4343_PHOTO_EN_681521.jpg

Sandra Da Silva, Dairy Farmers of Canada, [email protected], 647 633-3741