New Vice-President of Marketing at Corby Spirit and Wine

TORONTO, Nov. 12, 2013 /CNW/ - Corby Spirit and Wine Limited is pleased to announce the nomination of Maxime Kouchnir to the position of Vice-President of Marketing, effective as of January 1, 2014.

A native of France, Maxime will be based in the company's headquarters in Toronto and become a member of the Corby Executive Committee, directly reporting to Patrick O'Driscoll, President and CEO. He is replacing Jeff Agdern who has taken on the role of Senior Vice-President, Wines and Champagnes for Pernod Ricard USA on November 1, 2013.

"We are delighted to welcome Maxime to the Executive team. Maxime brings a wealth of experience and leadership that will allow us to continue to drive our marketing strategy and our innovations in Canada and beyond the border" commented Mr. O'Driscoll.

Maxime has been with Pernod Ricard for seven years, and for 18 years in the Consumer Packaged Goods industry both in North America and in Europe. In his current position as Vice-President Marketing - Vodkas for Pernod Ricard USA, he developed and implemented a clear strategy to increase Pernod Ricard USA's position in the vodka category, where they now have a full portfolio covering key consumer needs and price points. "This nomination is once again the result of our very close ties with Pernod Ricard S.A. which allows us to both import and export Corby talents", added Paul Holub, Vice-President of Human Resources.

Maxime joined the Group in 2006 as Marketing Projects Director for Pernod Ricard Europe, and subsequently was named Strategic Planning Director for Pernod Ricard Holding in Paris. He previously held marketing roles in both France and the U.S. with Danone, Scottish & Newcastle as well as Johnson & Johnson. Maxime is a graduate of Edhec Business School in France, and earned his MBA from Harvard Business School.

"I am excited to accept this new role and look forward to helping grow Corby's business both in Canada and abroad as we have great plans for Wiser's beyond our borders. Corby is a fantastic organization with talented people and an amazing portfolio of brands so I am thrilled to take on this opportunity", said Mr. Kouchnir.

About Corby

Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's®, Lot 40®, and Pike Creek ® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka and McGuinness® and Criollo® liqueurs. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna® wines. Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada in both 2012 and 2013. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn.

Image with caption: "Maxime Kouchnir, upcoming Vice-President of Marketing, effective January 1, 2014. (CNW Group/Corby Spirit and Wine Communications)". Image available at:

SOURCE: Corby Spirit and Wine Communications

For further information:

Contact Corby Spirit and Wine 

Amandine Robin
Manager, Communications


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