Intense Aromas and Flavors in Six New Decadent Flavored Coffees
MISSISSAUGA, ON, July 23, 2013 /CNW/ - A new line of Martinson® brand
single-serve flavored coffees are on their way to foodservice and
office coffee service customers in the U.S. and Canada. Thanks to the
unique patented RealCup™ flavoring system, consumers will enjoy a new
experience of intense aromas and full-bodied flavors, including Joe's
Vanilla Velvet, Joe's Caramel Crème, Joe's Tiramisu Twist, Joe's Irish
Crème, Joe's Mint n' Mocha and Joe's Hazelnut Crème.
Joe Martinson is a legend in the coffee world. When he arrived in New
York City in the late 1800s, he started his coffee career by hand
selecting beans right from ships docking in the harbor and roasting
them in his mother's kitchen. The new Martinson® flavored coffees were
selected and blended with the same personal attention and craftsmanship
that led Joe's own coffee to be dubbed "the real cup of Joe."
"Flavored coffees are perfect for the single-serve capsule format,"
noted Jeffrey Zietlow, Director of Marketing for the RealCup™ brand.
"They offer variety in taste and aroma for different moods or different
moments in the day. Our patented RealCup™ technology and unique filter
ensures the maximum amount of true flavor flows through to the cup in
each individual brew."
After developing the initial flavored coffee lineup, the RealCup™
innovation team was back in the lab to work on more flavor variations
with appealing aromas and tastes. Martinson's® Pumpkin Pie will launch
in September, just in time for fall.
Martinson® flavors also help consumers feel good about their coffee
choice, knowing that they contain 30 percent beans from Rainforest
Alliance Certified™ farms. The Rainforest Alliance Certified™ green
frog seal on every package identifies Martinson® RealCup™ flavored
coffees as products that have been grown and harvested sustainably.
Rainforest Alliance certification supports environmental, social and
economic sustainability by promoting sustainable land-use practices and
helping to ensure the wellbeing of workers and their communities.
Launched in August 2012, the RealCup™ brand is growing in popularity as
a single-serve capsule choice, with its unique Flavor Max™ filter that
delivers full flavor.
RealCup™ capsules use a patented filter material to deliver a full
flavor beverage experience and are compatible for use with Keurig®
K-Cup® single-serve brewers*. RealCup™ is manufactured for Mother
Parkers Tea & Coffee, one of the largest coffee and tea manufacturers
in North America. The Company combines state-of-the-art technology and
new product innovation with its 100-year history of quality and service
excellence to deliver an exceptional beverage experience in mainstream
and specialty coffee, tea and complementary beverages.
* RealCup™ products and Mother Parkers Tea & Coffee are not affiliated with K-Cup®
or Keurig Inc. K-Cup® and Keurig® are registered trademarks of Keurig
For further information:
p: 905-279-9100 x 3336
p: 905-279-9100 x 2610