Nerium International Announces Expansion Throughout Canada

Leading skincare company expands its presence in Canada, grows executive team

ADDISON, Texas, June 30, 2014 /CNW/ - Nerium International™, the leader in age-defying skincare products, today announces further expansion into Canada with its new breakthrough product, Optimera, which will now be available in every province. Growing alongside Nerium's product line is the company's international executive team, with the addition of Belynda Lee, Regional Vice President of Sales and General Manager of Canada.

Optimera, which previously made its debut in Ontario and British Columbia earlier this spring, was developed after two years of research by the Nerium International product development team. Formulated with the most effective ingredients available, Optimera includes the patent-pending SAL-14™ extract. Optimera has been proven to dramatically reduce the appearance of fine lines, wrinkles, uneven skin texture, aging or loose skin, discolouration and enlarged pores.

"It has been an incredible experience introducing Optimera," says Nerium International Co-Chief Executive Officer Jeff Dahl. "All of our products are focused on science and are clinically proven to produce real results—Optimera is no different. Our consumers in Ontario and British Columbia have already noticed remarkable skin improvements."

Since Nerium launched in the U.S. in 2011, the company has seen record-breaking sales and has earned several industry accolades, while building millions of consumer fans along the way. With aspirations of continuing its unprecedented success, Nerium is pleased to welcome Lee to its executive team.

"This is truly an exciting time to join Nerium," said Lee. "The Optimera product line is the first of its kind, and I look forward to introducing it to the rest of the Canadian provinces so they can start seeing the results, too."

Having more than 20 years of sales and management experience, Belynda Lee joins Nerium with a vast knowledge of the relationship marketing industry and the capabilities and complexities of products. Her ability to work directly with those in the sales field to develop winning strategies has resulted in many individuals achieving personal and professional success, and her leadership and mentoring skills have created growing sales forces internationally. As a result of her success, Lee has won several top awards in the industry, including an Outstanding Leadership Award at the 2012 Global Women Summit and an International Leadership Award at the 13th Annual International Leadership and Financial Summit. Most recently, Lee was recognized as "Leader of the Year" at the 10th Annual Woman of Worth (WOW) Conference.

"I have always been a strong advocate of empowering women," said Lee. "Nerium is the perfect platform for me to continue my work and provide the perfect opportunity for both men and women to achieve financial freedom."

For more information about Nerium International or the Optimera product line, visit

About Nerium International™:

Nerium International™, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch in the U.S., Nerium has reached record-breaking sales and earned industry accolades while building millions of consumer fans along the way. Led by an executive team with more than 200 years of collective industry experience, Nerium International is committed to developing and distributing skincare products that are rooted in real science, produce real results, and improve consumers' lives. For more information, please visit

Ashley Julian
Krupp Kommunications

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SOURCE: Nerium International

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