Integrates Muzak and DMX Businesses to Provide Unparalleled Experiential
Marketing Services to Companies Worldwide
TORONTO, Feb. 5, 2013 /CNW/ - Mood Media today announced that it has officially launched a rebranding effort to
better communicate its position as the global leader in experience
design and integrate its portfolio companies — Muzak, DMX and Mood
Media — into a single global brand, Mood. At the heart of the brand is
a new tagline, "Mood: By Design," to convey Mood's philosophy and
mission to develop powerful connections between its clients and their
customers, across all industries, around the world.
During the past several years, Mood experienced robust growth through
strategic acquisitions in an effort to provide its clients with
consistent and integrated services that create a unique, compelling and
holistic customer experience whether on-site, online or on the go. By
absorbing each portfolio company's best attributes, products and
services, Mood redefines the way consumers experience businesses and
brands. Mood provides a full range of solutions — music, digital
signage, messaging, social/mobile applications, location-based
services, scent marketing, and A/V systems design and implementation —
to retail stores, hotels, restaurants, and businesses of all sizes,
across the globe including 80 of the top 100 American retailers.
"Most consumers in North America and Europe have experienced Mood
without knowing it because our clients include top global brands
worldwide such as Gucci, W Hotels, Crate and Barrel, and Tommy
Hilfiger, among others," said Lorne Abony, chairman and CEO, Mood.
"Integrating each of our component companies under the Mood brand
reaffirms our steadfast commitment to deliver services driven by
creative purpose and designed with intent to help clients differentiate
and grow their business."
Notably, Mood's rebranding effort marks the end of an iconic American
brand and pop culture reference, Muzak, which revolutionized the way
American consumers experienced retail businesses through music. Muzak's
integration into the Mood brand, along with DMX, unifies the company's
offerings that include the largest digital music library in the world
and cutting-edge mobile, wireless and location-based interactive
solutions that connect Mood clients to their customers.
The branding effort extends into every aspect of Mood's business and
allows the company to provide a more powerful, integrated suite of
experiential marketing solutions that meet the needs of a diverse
clientele. Clients range from small-to-medium sized business to Fortune
50 global organizations.
For more information about Mood, its services and for updated visuals,
please visit www.moodmedia.com.
About Mood Media
Mood Media (TSX:MM / LSE AIM:MM) is the global leader for Experience
Design. By integrating media and sensory content, social and mobile
applications, and technology-based solutions, we enhance brands and
help our clients create powerful connections with their customers.
Mood partners with many of the world's leading brands across a wide
range of industries, including retail, fashion, financial services,
hospitality and food service. Serving more than 560,000 commercial
locations in 55 countries throughout North America, Europe, Asia, the
Middle East and Australia, Mood reaches more than 150 million people
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter https://twitter.com/moodmedia and connect with us on Facebook http://www.facebook.com/moodmedia.
SOURCE: Mood Media Corporation
For further information:
For Mood Media
Mood Media Corporation