Top French Fashion Brand Reflects Brand Personality with Energetic
AUSTIN, TX, June 13, 2014 /CNW/ - Mood Media was recently chosen by MIM to create a custom music experience for 350
stores. MIM is a Top 10 women's fashion brand with stores located
throughout France and Belgium.
Mood's music designers created the custom playlist to capture MIM's core
brand values and reflect a shopping experience that is authentic,
ambitious and fun. The program offers an energetic mix of pop and
rock, blending signature hits with familiar new music to create
distinct atmosphere for female shoppers who are looking for accessible
fashion at a great price.
"We are very proud to work with such a popular French brand and to be
trusted with the design of their in-store audio experience, said Claude
Nahon, president of Mood International. "The playlist presented an
exciting challenge for our music design team. MIM understood how their
brand could be translated through music, and that focus and direction
always result in the most effective music solutions."
Installations of the new music program began in April and all 350 sites
were completed in May.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world's
largest designers of in-store consumer experiences, including audio,
visual, interactive, scent, voice and advertising solutions.
Mood Media's solutions reach over 150 million consumers each day
through more than half a million subscriber locations in over 40
countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining. Our marketing platforms include 77% of the top
100 retailers in the United States and 49 of the top 50 quick-serve and
fast-casual restaurant companies.
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter https://twitter.com/moodmedia and connect with us on Facebook http://www.facebook.com/moodmedia.
Image with caption: "Mood Media (CNW Group/Mood Media Corporation)". Image available at: http://photos.newswire.ca/images/download/20140613_C9896_PHOTO_EN_41387.jpg
SOURCE: Mood Media Corporation
For further information:
Mood Media Corporation
Tel: 512 592.2438
Media Inquiries (North America)
Mood Media Corporation
Tel: 704 972.7947
Media Inquiries (Europe)
+44 20 7395 7110