Microgame launches Amaya online slots in Italy

MONTREAL, March 7, 2013 /CNW/ - Amaya Gaming Group Inc. (TSXV: AYA) is pleased to announce that Microgame S.p.A. has recently launched some of Amaya's most popular online casino slot games including Serengeti Diamonds, Samurai Princess, Lost Temple, Thundering Zeus, Chilli Gold, Frogs 'n Flies and Aladdin's Legacy.

Microgame is the leading service provider for the remote gaming market in Italy, where online casino slot games were recently regulated. The company successfully powers nearly 50 of the most successful gaming companies in the Italian market with over 160 online brands represented.

"The Amaya suite of casino games are well known in the industry for their player popularity and operator profitability," said Massimiliano Casella, CEO of Microgame. "They will help us to maximize value for our partners. We look forward to a close relationship going forward."

"Microgame is one of the most innovative Italian technology companies in the market," said David Baazov, CEO of Amaya. "Italy is an important regulated market for us, and we will be looking to increase our market share in that country as it opens up for more business."

About Amaya

Amaya provides a full suite of gaming products and services including casino, poker, sportsbook, platform, lotteries and slot machines. Some of the world's largest gaming operators and casinos are powered by Amaya's online, mobile, and land-based products. Amaya is present in all major gaming markets in the world with offices in North America, Latin America and Europe. Amaya recently acquired Cryptologic, a pioneer within online casino, Ongame, a leader within online poker, and Cadillac Jack, a successful slot machine manufacturer. For more information please visit www.amayagaming.com.

About Microgame

Microgame S.p.A., founded in 1996, is the leading Service Provider for the online gaming market in Italy. Microgame, authorized by the Autonomous Administration of State Monopolies (AAMS), provides gaming solutions for skill games and poker, casino games, bingo, fixed odds and horse betting, as well as instant lotteries and National tote games. In 2012, Microgame's customers collectively generated a gross gaming turnover of more than € 2,3 billion.

Its main shareholders are Monitor Clipper Partners (MCP) and TPG Growth, two international private equity funds, along with founders and management. The company also manages People's Poker, the largest independent poker network in Italy and one of the most extensive in the world by number of brands represented.

Disclaimer in regards to Forward-looking Statements

Certain statements included herein, including those that express management's expectations or estimates of our future performance constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward looking statements. Except as required by law, Amaya does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


For further information:

Mr. Darcy Krogh
VP, Business Development
Amaya Gaming Group Inc.

Carl Zide
Communications Manager
Ongame Network Ltd
+46 701 64 70 13

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