Michael Kors Leads In Brand Strategy And Marketing Initiatives

NEW YORK, Dec. 20, 2013 /CNW/ - Michael Kors is pleased to announce the following:

  • Google ranked Michael Kors the second most-searched-for high-fashion brand of the year in its Zeitgeist 2013 report—two steps up from the brand's number four spot on the same list last year. Michael Kors is one of only two brands that remained on the list of top-searched high-fashion brands from last year.
  • Social media analyst Starcount named Michael Kors the top fashion brand on social media for 2013 amid such competitors as Chanel, Louis Vuitton and Burberry. The data aggregator highlighted the partnership with Instagram in the innovative launch of Instagram ads, and noted the expansion of the brand's total social audience across all platforms by nearly seven million.
  • Sydney Finkelstein, professor of strategy and leadership at Dartmouth's Tuck School of Business, named Michael Kors Chairman and CEO John D. Idol one of the top CEOs of the year, citing the company's world-class strategic marketing. Finkelstein ranked Idol number four, following Jeff Bezos (Amazon), Akio Toyoda (Toyota) and Pony Ma (Tencent).

"As a company, we believe that this dynamic and integrated approach to marketing will better inform, engage, educate and inspire our customers as we continue to grow our brand awareness globally," says Idol. "It's very exciting to see our efforts succeed and our successes acknowledged. I'm extremely proud of the teams that we have in place—we set high targets for 2013 and we achieved our goals. Now, we're looking forward to keeping our momentum going."

About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men's and women's ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

Forward-Looking Statements
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements include information concerning the Company's possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as "may," "will," "should," "believe," "expect," "anticipate," "intend," "plan," "estimate"or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

SOURCE: Michael Kors

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