Mercedes-Benz Rive-Sud breaks ground on new larger dealership facility at the same location

TORONTO, June 9, 2014 /CNW/ - Tim A. Reuss, President and CEO of Mercedes-Benz Canada, along with company executives, recently joined Claude Leclair, Carolynn Leclair and François Leclair, respectively President, Vice President and General Manager of Mercedes-Benz Rive-Sud, to turn over the first shovelful of soil. The Leclair family will erect a brand new dealership, from the ground up, on the same property that has been home to Mercedes-Benz Rive-Sud for more than fifty years located at 4844 Taschereau Boulevard in Greenfield Park, Quebec.

The modern new South Shore facility will significantly expand both the sales and aftersales capabilities for the dealership located in this important area of Montreal. Scheduled to be fully operational in December 2014, the 120,000 square feet dealership will feature ample space over two floors, incorporating an extensive new and pre-owned vehicle showroom totaling 35,000 square feet, not including a dedicated Sprinter Centre that will be annexed to the facility. In addition, 45,000 square feet have been earmarked for the service area that will include forty state-of-the-art service bays, of which twelve will be dedicated to detailing and four, to accommodate the Mercedes-Benz Sprinter.

Consistent with the design of other dealerships in Mercedes-Benz Canada's nationwide retail network, the layout of the new facility will follow the Mercedes-Benz proprietary Auto Haus design concept, which promotes the widespread use of glass to maintain transparency and create a bright, open concept feeling. The dealership will also integrate the new Mercedes-Benz retail corporate identity where black coupled with accents of silver will replace the blue colours traditionally seen in Mercedes-Benz dealerships. The forward-thinking dealership design also takes into account the area's climatic elements, incorporating many concepts that will ensure a most comfortable customer experience namely by storing the quasi totality of vehicle inventory inside the building.

Conscious of the importance of incorporating sustainable development practices into its operations, Mercedes-Benz Rive-Sud has ensured that the overall design of the building will integrate numerous measures that will maximize energy efficiencies all while reducing its overall environmental footprint.

"This event represents an exciting milestone in the history of one of the oldest Mercedes-Benz dealerships in Canada," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "After 50 years of operations, this sizable investment promises to be game changing as it demonstrates the Leclair family's motivation to best serve the needs of our many existing and potential customers in this well-established market. I applaud the hard work and dedication that this group has demonstrated since joining our Mercedes-Benz Canada dealer network."

From his side, François Leclair, General Manager of Mercedes-Benz Rive-Sud added, "We are celebrating the beginning of a new chapter for Mercedes-Benz Rive-Sud. Over the course of our first year tenure, our team's unwavering commitment and enthusiasm has enabled us to provide a first class experience for all our customers. We now look forward to continue delivering on this promise by providing an experience that is commensurate with the Mercedes-Benz brand in a modern, comfortable and highly functional facility."

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

Image with caption: "From left-to-right: Marc Champagne, Operations Manager of Mercedes-Benz Rive-Sud (MBRS); Carolynn Leclair, Vice President of MBRS; Tim A. Reuss, President and CEO of Mercedes-Benz Canada (MBC); François Leclair, General Manager of MBRS; Hans-Jörg Mehl, Vice President and CFO of MBC; Steve Gosselin, Vice President, Finance of MBRS; Claude Leclair, President of MBRS. (CNW Group/Mercedes-Benz Canada Inc.)". Image available at:

SOURCE: Mercedes-Benz Canada Inc.

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