MediaVantage's newest update offers additional social media coverage and automated tonality scoring

TORONTO, July 30, 2012 /CNW/ - In the age of social media, keeping your brand's image intact has now become an easier task thanks to North America's premiere reputation management solution and its exciting upgrades announced today.

Users of CNW's MediaVantage now have a more complete and intelligent outlook of what's being said about their brand as a result of the new enhancements to its media monitoring search engine.

"Social media has an ever-increasing impact on how brands are perceived. To stay on top of their corporate reputations, professional communicators need to have a well-rounded communications strategy in place," says Mark Ramsay, Senior Vice President and CRO, CNW. "With MediaVantage's latest update, we give users first-rate coverage of social media content and a broad range of other media types, in a single interface - to be able to stay ahead of the issues."

Highlights of the upgrade include:

Increased Social Media Coverage

MediaVantage allows you to stay on top of the social landscape with an expanded selection of prominent social media and internet news outlets.

  • Extended social media content draw with additional coverage to popular social sites like Facebook, Flickr, and YouTube
  • New 'Targeted Twitter' offering, with the ability to deliver 100% of the Tweets MediaVantage users care about

Automated Tonality Scoring

MediaVantage includes automated sentiment analysis for online news, social media posts, print publications, and now U.S broadcast clips. This feature provides users with an even deeper examination of their brand's image over time, and eliminates manual scoring and review of each clip.

About MediaVantage

MediaVantage is the most complete media intelligence and reputation management solution available for PR professionals, allowing you to monitor, align and measure your communications efforts efficiently and in real time. dna13, the technology powerhouse behind MediaVantage, was acquired by CNW Group in April 2010.

About CNW Group

CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, enriched news releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based reputation management application and communication workflow solution. CNW has been an industry leader since 1960.

Image with caption: "MediaVantage now offers extended coverage of social media content while continuing to give users the ability to monitor a broad range of media types - all within a single interface. (CNW Group/Canada NewsWire Ltd.)". Image available at:

Video with caption: "Video: MediaVantage demo video.". Video available at:

SOURCE: Canada NewsWire Ltd.

For further information:

or to set up a free tour of MediaVantage please contact:

Adrian Caulcutt
Marketing Specialist, MediaVantage


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