Mazda Canada reports sales for March 2014

TORONTO, April 1, 2014 /CNW/ - Mazda Canada announced sales for March 2014 today totaling 6,536, which is a decrease of 20% compared to March 2013.

Sales in March were led by the compact Mazda3 with 3,663 sold. 90% of all Mazda3s sold in March were equipped with the fuel-efficient SKYACTIV Technology, which also accounted for 81% of all Mazda vehicles sold in the month of March.

Since its introduction last autumn, the 2014 Mazda3 has been winning award after award in various markets around the world. Now, the Mazda3 has made its way onto the shortlist for World Car of the Year, and World Car Design of the Year. The winner will be announced at the New York Auto Show on April 17^th.

"In addition to being the most awarded nameplate ever by the Automobile Journalists Association of Canada (AJAC), the Mazda3 has also received critical acclaim in many other markets," said David Klan, Senior Director, Sales, Marketing & Regional Operations, Mazda Canada. "Being named a finalist for the World Car Awards in two categories along with prestigious company is the highest commendation for our game-changing Mazda3."

The CX-5 claimed the second best sales in the Mazda line-up in March with a total of 1,669 sold, representing an increase of 11% year-to-date in the first quarter of 2014.

March Highlights

• CX-5 sales are up 11% year-to-date
• CX-9 sales increased 54% compared to March 2013, best March sales since 2008
• Mazda5 sales increased by 37% year-over-year
• MX-5 sales are up 52% year-to-date
• SKYACTIV Technology vehicles accounted for 81% of all sales in March
• Sales for the month are down largely due to Mazda's managed reduction in fleet sales of 74% versus March 2013

		March		March		YOY		YTD		YTD		YOY
		2014		2013		Change		2014		2013		Change
Mazda2		222		687		-67.7%		506		1,655		-69.4%
Mazda3		3,663		5,059		-24.4%		8,286		8,851		-6.4%
Mazda5		349		255		36.9%		843		779		8.2%
Mazda6		344		380		-9.5%		613		1,409		-56.5%
MX-5		38		49		-22.4%		128		85		50.6%
Passenger Car		4,616		6,219		-25.8%		10,376		12,779		-18.8%
CX-5		1,669		1,771		-5.8%		3,812		3,442		10.7%
CX-9		251		163		54.0%		375		517		-27.5%
Light Truck		1,920		1,934		-0.7%		4,187		3,959		5.8%
MAZDA TOTAL		6,536		8,153		-19.8%		14,563		16,738		-13.0%

About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

SOURCE: Mazda Canada Inc.

Contact: Sandra Lemaitre, National Manager, Public Relations
[phone]; [email protected]