MAZDA CANADA HIGHLIGHTS KEY SUV GAINS AND SAFETY LEADERSHIP AS ALL‑NEW 2026 CX‑5 ARRIVES IN MARKET

CX‑5, MX‑5, CX‑70, and CX‑30 deliver strong Q1 momentum; Mazda earns eight 2026 IIHS TOP SAFETY PICK+ awards

RICHMOND HILL, ON, April 1, 2026 /CNW/ - Mazda Canada Inc. (MCI) reported March sales of 5,563 vehicles, a 23.1 percent decrease versus March 2025, with year‑to‑date sales of 15,153 units, down 8.4 percent year‑over‑year.

March marked the arrival of the all‑new 2026 CX‑5 at Mazda retailers across the country, introducing the third generation of Mazda's best‑selling model with more utility, evolved Kodo Design, and the most standard safety features of any Mazda model in Canada.

In the same month, the Insurance Institute for Highway Safety (IIHS) released the 2026 IIHS Top Safety Pick awards, and for the third consecutive year, Mazda vehicles once again rank among the safest on the road, earning eight 2026 TOP SAFETY PICK+ awards, the most of any automotive brand.

MARCH 2026 AND Q1 HIGHLIGHTS:

• All‑new 2026 CX‑5 began arriving in showrooms; CX‑5 sales rose 8.7 percent in March and are up 20.0 percent year‑to‑date.
• MX‑5 surged with early spring demand, up 182.5 percent in March and 59.8 percent for Q1.
• CX‑70 set a new March benchmark, up 4.0 percent for the month and 40.0 percent year‑to‑date.
• CX‑30 posted strong Q1 growth of 21.4 percent.
• Mazda earned eight 2026 IIHS TOP SAFETY PICK+ awards, the most of any brand.

	March	March	YOY	YTD	YTD	YOY
	2026	2025	Change	2026	2025	Change
Mazda3	754	1,052	-28.3 %	2,030	2,442	-16.9 %
MX-5	113	40	182.5 %	155	97	59.8 %
Passenger Car	867	1,092	-20.6 %	2,185	2,539	-13.9 %
MX-30	0	7	-100.0 %	0	10	-100.0 %
CX-30	1,273	1,421	-10.4 %	3,736	3,077	21.4 %
CX-5	2,228	2,050	8.7 %	6,104	5,088	20.0 %
CX-50	68	1,437	-95.3 %	162	3,222	-95.0 %
CX-70	363	349	4.0 %	1,099	785	40.0 %
CX-90	764	881	-13.3 %	1,867	1,817	2.8 %
Light Truck	4,696	6,145	-23.6 %	12,968	13,999	-7.4 %
MAZDA TOTAL	5,563	7,237	-23.1 %	15,153	16,538	-8.4 %

About Mazda Canada Inc.

Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 retail stores. For additional information visit Mazda Canada's media website at www.media.mazda.ca.

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SOURCE Mazda Canada Inc.

Chuck Reimer, Mazda Canada Inc., [email protected]; Sandra Lemaitre, Mazda Canada Inc., [email protected]