Mazda Canada enjoys fifth consecutive month of sales growth

-- Strong Mazda3 sales contribute to 15% sales increase over September 2011 --

TORONTO, Oct. 2, 2012 /CNW/ - Mazda Canada announced sales for September 2012 today, posting the fifth consecutive month of growth with a total of 6,729 vehicles sold, representing a 15% increase over September 2011.

Mazda3 sales jumped 38% in September with a total of 4,278 sold, bringing the year-to-date total to 32,380. Sales of the Mazda3 were led by SKYACTIV Technology models, which represented 70% of all Mazda3 sales in September. The CX-5, which is Mazda's first fully SKYACTIV vehicle, sold 848 units in September, which means the SKYACTIV-equipped vehicles accounted for 57% of all Mazda vehicles sold in Canada in September. This is the second consecutive month where SKYACTIV Technology has factored into over 50% of Mazda sales in Canada, and sales show no signs of slowing down.

The all-new 2014 Mazda6, which is on display this month at the Paris Motor Show, will be Mazda's second fully SKYACTIV vehicle, and will further increase the dominance of Mazda's SKYACTIV Technology line-up.

"Mazda is committed to bringing the best driving experience to Canadian customers, and this experience includes excellent fuel efficiency, quality vehicle craftsmanship, and dynamic driving excitement behind the wheel," said Vito Paladino, Director, Sales Operations, Mazda Canada. "SKYACTIV Technology allows us to enhance every single part of the thrill of driving, which is what Canadians have come to expect from Mazda vehicles."

Other positive news for September includes the CX line of crossovers, which were up 132% in September thanks to continued strong sales of the new 2013 Mazda CX-5. The current Mazda6 enjoyed a sales increase of 26% in September, and is up 16% year-to-date.

September Highlights

• Year-to-date sales are up 7% over 2011
  
  
• Mazda3 sales are up 38% over September 2011, YTD increase of 13%
  
  
• SKYACTIV Technology-equipped vehicles accounted for 57% of all Mazda sales in September
  
  
• Mazda's CX line of SUVs maintains strong growth, up 132% over 2011
  
  
• Mazda3 SKYACTIV represented 70% of all Mazda3 sales in September

		September		September	%		YTD		YTD		%
		2012		2011	Change		2012		2011		Change
Mazda2		435		725	-40.0		4,187		7,510		-44.2
Mazda3		4,278		3,106	37.7		32,380		28,782		12.5
Mazda5		434		461	-5.9		4,316		5,050		-14.5
Mazda6		436		347	25.6		3,356		2,880		16.5
MX-5		31		68	-54.4		673		542		24.2
RX-8		0		13	-100.0		43		150		-71.3
Mazda Passenger Car		5,614		4,720	18.9		44,955		44,914		0.1
CX-5		848		0	n.a.		8,568		0		n.a.
CX-7		145		590	-75.4		2,849		4,398		-35.2
CX-9		122		126	-3.2		963		940		2.4
Tribute		0		403	-100.0		444		2,860		-84.5
B-Series		0		0	n.a.		0		661		-100.0
Mazda Light Truck		1,115		1,119	-0.4		12,824		8,859		44.8
MAZDA TOTAL		6,729		5,839	15.2		57,779		53,773		7.4

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca

SOURCE: Mazda Canada Inc.

Sandra Lemaitre, National Manager, Public Relations
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