TORONTO, Oct. 3, 2013 /CNW/ - Match Marketing Group continues its rapid
two-year growth with the acquisition of retail merchandising agency
Convergence Marketing Inc. of Baltimore, Maryland.
The addition of Convergence, the eighth acquisition in less than two
years, is part of Match MG's plan to become the most effective and integrated retail marketing agency in North America.
Convergence is the leading cosmetics and beauty care merchandising
solutions company in the U.S with 5,000 field staff, working with
marketers such as Procter & Gamble and L'Oreal and retailer names such
as Wal-Mart and Kroger. Last spring it implemented programs in more
than 17,000 stores nationally. Convergence is also a major in-store
service supplier across a variety of other categories including candy,
gift cards and apparel.
"We have long respected Convergence Marketing for its ability to create
top retail programs and we are delighted that they will contribute to
what we offer our clients," says Brett Farren, CEO of Match. "There is
no agency in North America that can do what Convergence does when it
comes to implementing brand visual presentation on the store floor.
Convergence is simply the best at what they do. The success of our end-to-end shopper marketing concept has allowed us
to double in size and provides us with the ability to take a client's
brand from concept through the path to purchase and final sale on a
North American basis."
Today Match employs more than 500 people in eight offices with annual
revenues approaching $200-million.
Match MG offers clients a unique start-to-finish service offering - from
research and insights to integrated campaign development to digital,
in-store, experiential and event marketing.
"We have wanted for some time to be able to provide our clients with
more services and bring in more expertise, joining the Match network
allows us to do just that," says Chris Miller, CEO of Convergence.
"Convergence is now part of a North American agency that shares the
same client-first beliefs and values that we have throughout our
"We continue to stay true to our original vision, which is to assist our
clients in successfully engaging consumers with their brands, from
research through special events to the store floor and the final
transaction," says Perry Miele, Chairman of Match.
The addition of Convergence is the latest, but not likely the last, of a
series of acquisitions which have made Match MG a leading shopper
marketing agency. In just over one year Match has added Action
Marketing of Boulder, CO, Marketing Drive and Marketing Weld Digital
(based in Boston and Norwalk, CT) and SVM Marketing of Montreal.
Founded in 2001, Convergence has carved out an enviable niche providing
retail merchandising solutions and services to both retailers and
consumer product manufacturers, recording double-digit revenue growth
throughout its history. Convergence was named on
Inc. 5000's Fastest Growing company list, as well as Smart CEO's Future
50 Awards program in Baltimore.
About Match Marketing Group
Match MG is North America's leading shopper marketing agency. Match as
been delivering innovative marketing, sales and retail solutions to
North America's leading brands for more than a decade. Its client
roster comprises Fortune 100 companies across all major industry
SOURCE: Match Marketing Group
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