NORWALK, CT, Nov. 11, 2013 /CNW/ - Match Marketing Group has acquired
Circle One Marketing of Norwalk CT, further strengthening its position
as North America's leading shopper marketing agency.
The addition of Circle One - the ninth acquisition in less than two
years - continues to build Match MG's bench of all stars while creating
North America's most effective and integrated retail marketing agency.
Since its inception in 2001, Circle One has created an enviable
reputation as an agency that starts with a penetrating insight and
creates powerful campaigns across a mix of media.
"We have always been impressed with the creativity and extensive retail
knowledge that Circle One brings to its clients," says Brett Farren,
CEO of Match. "We're happy to have them on our bench instead of as
competitors and we are confident that adding the Circle One team will
allow us to offer our clients more creative and impactful shopper
Match MG has effectively doubled in size over the past two years through
a series of acquisitions of specialized agencies in the U.S. and Canada
to create a continent-spanning group that can take a client's brand
from initial concept through the path to purchase and final sale.
"We have had tremendous growth and success over the years but for some
time clients have been asking us to provide an expanded array of
services and to expand our reach geographically," says Michael Dill,
Managing Partner of Circle One. "Joining Match MG allows us to do that
and more. I'm excited about what we can as part of a much larger, more
capable shopper marketing network."
Today Match employs more than 500 people in nine offices with annual
revenues approaching $200-million.
Match MG offers clients a unique start-to-finish service offering, from
research and insights, to integrated campaign development, to digital,
in-store, experiential and event marketing.
"Through acquisitions and organic growth the goal has always been to
create an agency that can allow our clients to more successfully engage
consumers with their brands, from research, through events, to the
store floor and the final sale," says Perry Miele, Chairman of Match.
"Our successful and rapid growth is client-driven, enabling us to
provide our clients across the continent the integrated, efficient and
effective services they expect and deserve."
In just over one year, Match has added Action Marketing of Boulder, CO,
Marketing Drive and Marketing Weld Digital (Boston, MA and Norwalk,
CT), SVM Marketing, (Montreal, QC), and Convergence Marketing
About Circle One Marketing
Founded in 2001, Circle One Marketing has evolved into a leading shopper
marketing agency with expertise in areas such as interactive and viral
About Match Marketing Group
Match MG is North America's leading shopper marketing agency. For more
than a decade, Match has been delivering innovative marketing, sales
and retail solutions to North America's leading brands. Its client
roster comprises Fortune 100 companies across all major industry
SOURCE: Match Marketing Group
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