Make summer road trips a smoother ride

- AIR MILES and Chevrolet Buick GMC and Cadillac provide tips for safe, memorable and affordable road trips -

TORONTO, May 23, 2013 /CNW/ - Roll down the windows! The first long weekend of summer is nearly here and, across the country, Canadians are gearing up for a busy season getting out of the city and taking in the sights.

The right car is an important part of any great road trip no matter the destination, so the AIR MILES Reward Program and Chevrolet Buick GMC and Cadillac are giving Canadian car buyers up to 3,000 reward miles with the purchase or lease of select new vehicles for a limited time. With a great car and some planning, any summer family road trip can be safer, more memorable and even easier on the wallet.

"Road trips are a great way to escape with the family, and who better to give tips on a smooth road trip ride than Chevrolet Buick GMC and Cadillac," says Andy Wright, president, AIR MILES Reward Program. "That's why we're so happy to have partnered with these brands - in addition to offering great road trip tips, we're also always looking for ways to provide added value to Canadians. The AIR MILES Reward Program can help make road trips a little easier on families' wallets, too, with thousands of Sponsor locations across the country such as Holiday Inn® Hotels, as well as the participating AIR MILES Cash Sponsors, such as Shell, where miles can be redeemed right at check-out for instant savings."

AIR MILES, together with Chevrolet Buick GMC and Cadillac, share some tips for fun on the freeway this summer:

Safety First:

  • Ensure car maintenance is up-to-date before any long drive. Have a question? Check the owner's manual or visit a reputable service centre, such as Goodwrench Service, to ask a professional
  • Don't forget to pack an emergency kit including water, a blanket, first aid kit, and a flashlight with extra batteries
  • Plan the route in advance to avoid getting lost or being distracted while driving. Make this part of the fun by getting family members involved in planning stops and navigating using maps, not just a GPS

Make Memories:

  • Before leaving, create a family playlist. Those songs will be associated with great memories from now on
  • Get the whole family involved taking pictures. Use social media to share photos and updates with family and friends- or make a good old fashioned scrapbook

Stretching Dollars:

  • Make every dollar count by earning loyalty rewards along the way at stops such as hotels and restaurants - they could come in handy on the next road trip
  • Consider using the AIR MILES Cash program feature which allows Canadians to redeem AIR MILES reward miles for cash off their gas bill right at the pump at Shell stations across the country (or at a variety of other Sponsors, including grocery and pharmacy retailers from coast to coast)

Car Comfort:

  • Avoid over-packing to give everyone enough space. No one wants to hold a bag on his or her lap for hours
  • Pack nutritious snacks but enjoy a treat or two on the road - it's a vacation, after all!
  • Keep younger passengers entertained with a variety of car-appropriate toys and entertainment - having a few surprises up the sleeve can help with any longer stretches on the road

Until July 2, 2013, AIR MILES Collectors benefit from earning up to 3,000 reward miles with the purchase of select new Chevrolet Buick GMC and Cadillac vehicles. More information on the program is available at and

Tweet to Win
From now until July 2, 2013, AIR MILES and Chevrolet Buick GMC and Cadillac are offering Canadians the chance to win 3,000 AIR MILES reward miles just for tweeting #DRIVEYOURAIRMILES. AIR MILES and Buick have also partnered with one blogger in each of Toronto, Vancouver and Montreal to give them a great road trip experience. Follow the #DRIVEYOURAIRMILES hash tag to check out their family road trip adventures.

About General Motors (Canada)
Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs more than 9,000 people across the country and is a recognized leader in green manufacturing. GMCL markets the full range of fuel-efficient Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network. More information regarding GMCL models can be found at, or by following @GMCanada on Twitter.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many everyday and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE: AIR MILES Reward Program

For further information:

For more information on the General Motors and AIR MILES partnership, please contact:

Anne Locke or Stephanie Dale
Environics Communications

Adria MacKenzie
General Motors of Canada
905.442.6555 cell


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