L'OCCITANE EN PROVENCE's First Vancouver Flagship Opening on Robson Street

TORONTO, Sept. 23, 2014 /CNW/ - French luxury skincare, body care & fragrance label L'OCCITANE EN PROVENCE raises the bar with the opening on September 25, 2014 of its first Vancouver flagship, located at the intersection of Robson and Burrard Streets.

Known as one of Canada's most prominent retail locations, 1000 Robson Street building includes 4,000 square feet on its ground floor, and a 1,000 square foot mezzanine. L'OCCITANE's has taken over 5,000 square feet to create a stunning and fragrant environment.

The coveted space features a unique design concept by French architect Joseph Abed, Architecture & Design Consultant for L'OCCITANE in collaboration with Dounia Ladifi of the Architecture and Design department at L'OCCITANE.

As in a stroll on Cezanne's footsteps, the spacious and unique boutique evokes the creative and intimate environment inspired by Paul Cezanne's Atelier Workshop. Elegant displays highlighting signature lines and an extensive variety of high quality sensorial products are harmoniously combined in a warm and striking setting. The rich ochre-based limewash walls, the beauty of the terracotta floor tiles, the hand-painted "labels" mural; every single detail of the decor is deeply anchored in the heart of Provence and contributes to the best shopping experience. A hand massage bar, an intimate skincare treatment area and a men's grooming consultation section are just a few of the many luxurious treats offered to consumers.

As part of its DNA and commitment to stay ahead of environmental issues, L'OCCITANE's designers have carefully selected eco-friendly materials, such as FSC label wood, recycled PET plastics, low COV paints and finishes, and low energy LED lighting.

L'OCCITANE's Robson Flagship boutique is set to offer a complete and unprecedented shopping experience reflecting the essence of Provence and L'OCCITANE's core values of authenticity, sensory pleasure, respect of nature and traditions.

Across Canada, L'OCCITANE EN PROVENCE counts a total of 28 boutiques and 2 flagships, as well as an online e.commerce shop.

"Vancouver is an incredibly important market for us, in fact our first ever store in Canada opened in Granville so we hold Vancouver close to our heart. In recent years we have done some very targeted openings in Vancouver in key important malls where we had no presence. With the opening of our west coast flagship now on Robson Street I feel we have created not only an important brand statement on how special and unique our store is but also how commitment we are to Vancouver and our wonderful customers."  says David F. McConnachie, L'Occitane Canada's CEO 


L'OCCITANE has a significant worldwide presence with 2200 points of sales worldwide in nearly 100 countries on the five continents. The brand that creates and develops over 100 products per year is exclusively distributed through a network of L'OCCITANE EN PROVENCE boutiques as well as specialty stores. One Shea Butter Hand Cream, the company's best-selling item, is sold every 3 seconds in the world

Founded in Provence by Olivier Baussan in 1976, L'OCCITANE draws inspiration from the land and the techniques of the Mediterranean. L'OCCITANE develops authentic skincare products and fragrances following the principles of phytotherapy and aromatherapy. Bringing together nature and research the brand focuses on the well-being of men and women alike and is committed to limiting the impact of its actions and products on the environment. By way of its Foundation, L'OCCITANE aims at achieving a greater environmental, economic and social balance supporting various sustainable development programs.

L'OCCITANE Flagship Boutique - 1000 Robson Street, Vancouver – 1.604.681.4408
www.loccitane.ca  / 1-877-212-0238

SOURCE: L'Occitane en Provence

For further information: Photo requests or interviews, please contact: V.V. Events & Communications, Ltd.: Odile Perquia, 1.416.879.3468 - odile.vvevents@ca.inter.net; Véronique Viellerobe, 1.647.290.2504 - vvevent@ca.inter.net


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