Leger Marketing acquires Agility Metrics

MONTREAL, Dec. 20, 2012 /CNW Telbec/ - Leger Marketing continues to grow with the acquisition of a majority stake in Agility Metrics Inc., a Montreal-based software company specializing in Customer Experience Management solutions. Leger Marketing thus strengthens its position as a technology leader in measuring customer experience by integrating the unique and proven solutions of Agility Metrics to its asset portfolio. It is Leger Marketing's seventh acquisition in the past 15 years.

The acquisition of Agility Metrics greatly enhances the position of both companies in the market as a leading provider of end-to-end Customer Experience Management solutions and customer insights research. Combining Agility Metrics' next generation "Voice of the Customer" (VoC) data collection, real-time reporting technology, deep domain expertise in retail and consumer markets with the full breadth of Leger Marketing's quantitative and qualitative marketing research services will further position Leger Marketing to solidify its already strong market leadership position.

"We chose to acquire Agility Metrics after meeting with dozens of firms that specialize in new information technology. Agility Metrics has unique expertise and technology, which allows them to provide an accurate and real-time measurement of the omni-channel customer experience, whether they are at points of sale, on-line, on mobile devices, or at the product level. This solution complements Leger Marketing's offer for measuring customer experience," says Jean-Marc Léger, President of Leger Marketing and the new Chairman of Agility Metrics' board of directors. What's more, Leger Marketing is providing Agility Metrics with the necessary capital to ensure the fulfilment of its growth plans.

Company founder Richard Pridham, who shall continue to serve as President & CEO, remains shareholder and will be responsible for leading Agility Metrics' growth strategy. Co-founder Steve Perrone, also remains shareholder and will continue in the position of Vice President Client Solutions and Services. Agility Metrics will be renamed Leger Metrics.

"This new strategic partnership will provide Agility Metrics clients with access to a full-range of measurement, analysis and support services, and Leger Marketing's clients will have access to a new generation of VoC measurement and analysis tools in order to optimize the customer experience," highlights Richard Pridham, CEO of Agility Metrics.

Synergis Capital acted as exclusive advisor to Leger Marketing. Based in Montreal, Synergis Capital is a corporate finance advisory firm, specializing in mid-market mergers and acquisitions.

About Leger Marketing
Leger Marketing ̶  the largest wholly owned Canadian polling firm - has 600 employees in offices in Canada, the United States and Switzerland. Leger Marketing also owns legerweb.com, the largest Canadian panel of more than 400,000 panellists. Visit leger360.com for more information.

About Agility Metrics
Founded in 2005, Agility Metrics is one of North America's leading suppliers of Customer Experience Management solutions. Agility Metrics leverages cutting-edge customer feedback technology and deep sector expertise to help leading brands increase customer satisfaction, recover at-risk customers, and strengthen brand loyalty. Agility Metrics is staffed by passionate and dedicated people, and is proud to be servicing some of the leading retail and food service brands including Staples (Bureau en gros), Les Rôtisseries St-Hubert, Boston Pizza, Mr. Muffler, Laura Canada, Melanie Lyne, Grocery Outlet, Nebraska Furniture Mart and Fix Auto. Visit agilitymetrics.com for more information.

SOURCE: Leger Marketing

For further information:

Éric Chalifoux
Léger Marketing
514 982-2464 | 514 885-4438

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Leger Marketing

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