LCBO stores raise funds for the Traffic Injury Research Foundation

OTTAWA, May 23, 2012 /CNW/ - Starting May 27, the public can help support the Traffic Injury Research Foundation (TIRF) by making a donation at any of the more than 620 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until June 23.

For almost 50 years, TIRF has been the leading resource for evidence-based research and expertise on road safety in Canada. Support from the public and organizations like the LCBO enables TIRF to provide its educational resources and publications to governments, health and justice professionals, community groups and schools at no cost. It also allows TIRF researchers the opportunity to speak to and work with law enforcement, health practitioners, community organizations and media in Canada to help strengthen road safety programs.

"We appreciate the support we receive from LCBO, its employees and especially its customers," says TIRF President & CEO Robyn Robertson. "LCBO's province-wide store network and supportive staff enable us to raise significant funds and increase public awareness of our charity's work."

"LCBO is pleased to partner with TIRF and provide support to a variety of worthy causes," says LCBO President & CEO Bob Peter. "Generous LCBO customers and staff improve the lives of countless Ontarians and help communities throughout the province."

TIRF is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO's province-wide donation box program in 2012. In 2011, LCBO raised a total of more than $6.2 million for charities through special programs and initiatives, of which $5.7 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.55 billion in fiscal 2010-11, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

TIRF thanks the public for its support when shopping at their local LCBO store during the month of June.

MEDIA CONTACTS: 

Sara Oglestone 
Manager, Marketing and Communications 
Tel: [phone]; E-mail: [email protected] 

Stephanie Petroff 
LCBO Senior Communications Consultant 
Tel: [phone]; E-mail: [email protected]