Laker Beer Jams Even More Value Into a Two-Four

WATERLOO, ON, Aug. 17, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today that all beer drinkers in Ontario will have a chance to win a brand new, 2012 Ram 1500 Quad Cab SXT 4x4 truck valued at approximately $26,000.

"Ontario is the industrial heartland of this country. There are so many people in this province that day in and day out throw every ounce of effort into the job at hand. Ram trucks are all about getting those big jobs done, and Laker Lager is the perfect reward at the end of that day" offered Sean Dennis, Director of Marketing, Brick Brewing Co. Limited. Four finalists will be drawn from all entries and invited to an event to select and announce the winner of the grand prize.

"We think the hardworking people of Ontario shouldn't have to break the bank for a box of award-winning beer" said George Croft, President and CEO, Brick Brewing. "We're doing everything we can to jam as much value into every case of Laker Lager, and giving away this Ram truck is another way to say thank you to all the hardworking people of Ontario for supporting our brewery. Any success we enjoy is because of them and we certainly do appreciate the support."

Pick up a specially marked two-four of Laker Lager and enter the personal identification number (PIN) online at makeralaker.com. As an extra thank you to Laker drinkers, a free tall can of one of Brick Brewing's fine products is included inside all Laker bottle two-fours. People who want a chance to win without purchasing a case of Laker Lager can do so online. The contest ends on November 9th, 2012. All contest details can be found at makeralaker.com.

About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at [phone]