Juicy Fruit®/(MD) Launches New Juicy Fruit Desserts™/(MC) Gum in Canada


A one-of-a kind, unique tasting gum inspired by your favourite desserts!

TORONTO, Jan. 4, 2012 /CNW/ - Have you ever had a craving for a thick piece of delicious apple pie in the middle of the afternoon, but weren't able to get your hands on a slice? Have you ever wanted a sweet frozen treat in the thick of winter, but couldn't bring yourself to buy one? Canada, we are in luck! Juicy Fruit®/MD is thrilled to be launching a new line of gum from coast-to-coast called Juicy Fruit DessertsTM/MC, a sugar-free gum with the irresistible flavours of our favourite desserts that will satisfy your sweet cravings at any time of day or year.

Juicy Fruit DessertsTM/MC gum is now available on Canadian store shelves in three mouth-watering flavours - Strawberry Shortcake, Orange Crème Pop and Apple Pie. The gum tastes just like your favourite dessert! Take Strawberry Shortcake as an example, all from one stick of gum Canadians can experience the array of flavours from the crust, to the sweet fruit filling, to the whipped cream topping. Whether you are a fan of cake, frozen treats or pie, Canadians now have the chance to choose from an exciting selection of this delicious-tasting gum.

"Juicy Fruit is a brand that values enjoyment, and we know that Canadians will enjoy satisfying their sweet tooth by experiencing their favourite dessert flavours in one piece of gum," says Dan Alvo, Director of Marketing. "Our team has worked hard to perfect the exact taste of each of these flavours, whether it's sweet strawberry filling, cinnamon-infused apples or creamy citrus, and we're excited to be able to offer consumers a product that is so unique."

New Juicy Fruit DessertsTM/MC gum is available at retailers across the country for a suggested retail price of $1.69 (single, 15-piece pack) and $3.99 (multipack with three, 15-piece packs).

For more fun information, please:

About Wrigley
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands — Wrigley's Excel®, Spearmint®, Juicy Fruit®, and Altoids® — have heritages stretching back more than a century. Other well-loved Wrigley brands include Doublemint®, Life Savers®, Big Red®, Winterfresh®, Extra®, Starburst®, Orbit® and 5® Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA, with Mars Canada Inc. offices in two greater Toronto area (GTA) communities: the confectionery plant in Newmarket, ON, and the pet and food plants in Bolton, ON.

Video with caption: "Video: Juicy Fruit Desserts Sugar Free Gum English Commercial". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120104_C9600_VIDEO_EN_8532.mp4&posterurl=http://photos.newswire.ca/images/20120104_C9600_PHOTO_EN_8532.jpg&clientName=Wrigley%20Canada&caption=Video%3A%20Juicy%20Fruit%20Desserts%20Sugar%20Free%20Gum%20English%20Commercial&title=WRIGLEY%20CANADA%20%2D%20New%20Juicy%20Fruit%20Desserts&headline=Juicy%20Fruit%26%23174%3B%2F%28MD%29%20Launches%20New%20Juicy%20Fruit%20Desserts%26%23x2122%3B%2F%28MC%29%20Gum%20in%20Canada

Image with caption: "Juicy Fruit Desserts Single Pack: Strawberry Shortcake. (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20120104_C9600_PHOTO_EN_8585.jpg

Image with caption: "Juicy Fruit Desserts Single Pack: Orange Crème Pop. (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20120104_C9600_PHOTO_EN_8589.jpg

Image with caption: "Juicy Fruit Desserts Single Pack: Apple Pie. (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20120104_C9600_PHOTO_EN_8587.jpg

Image with caption: "Juicy Fruit Desserts Sugar Free Gum Logo (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20120104_C9600_PHOTO_EN_8597.jpg

Image with caption: "Juicy Fruit Desserts Sugar Free Gum Flavours (CNW Group/Wrigley Canada)". Image available at: http://photos.newswire.ca/images/download/20120104_C9600_PHOTO_EN_8598.jpg

SOURCE Wrigley Canada

For further information:

Media Contact: 
Sabrina Ramlall
Fleishman Hillard
O: 416-645-8207
C: 416-230-4327
E: sabrina.ramlall@fleishman.ca

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Wrigley Canada

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