WINNIPEG, June 25, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that Jacks or
Better® has joined the company's growing list of licensed brands. Jacks
or Better® is the most popular video slot machine game in casino
history; a brand that is deeply entrenched in the gaming world. It gets
its name from the fact that you must have at least a pair of Jacks in
your hand in order to win. Jacks or Better® is a fast-paced, fun game
that is sure to be popular among gaming enthusiasts and is an excellent
option for lotteries looking to serve these and other poker-lovers.
Jacks or Better® has had a successful history in the lottery category,
having enjoyed in the late 1990s above average sales results in over
seven U.S. jurisdictions. It is the most common variation of video
poker and Pollard Banknote is pleased to bring it back to the market.
With cutting-edge ticket art, Jacks or Better® captures the excitement
and popularity of this well-known brand and is sure to attract
attention at retail. Whatever the skill level, poker enthusiasts and
new players alike will bet on the Jacks or Better® instant ticket.
"Pollard Banknote is very excited to welcome Jacks or Better® to our
growing portfolio of licensed games," said Sina Aiello, Vice President,
Marketing at Pollard Banknote. "We know that our casino-style games are
extremely popular within our client's instant ticket lineup. We're
confident that this well-known game will provide a unique entertainment
experience that will attract and engage instant ticket players."
Jacks or Better® comes with a full turnkey marketing program that
includes interactive games, second chance draws, online contests,
special events, digital and social media campaigns, point-of-sale
support, and pre-and post-launch analysis—all targeted at building
awareness and generating sales.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America. For
more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known and
unknown risks, uncertainties, and other factors that may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
SOURCE: Pollard Banknote Limited
For further information:
Vice President, Marketing
Telephone: (204) 474-2323