- AdPro® Incorporates TAB Out-of-Home Ratings -
DENVER, May 13, 2014 /CNW/ - Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of geospatial solutions, today announced it has received a commercial third-party database license to use the Traffic Audit Bureau (TAB) ratings in its AdPro software. After successfully passing TAB's rigorous technical standards and audit committee, AdPro now provides access to the TAB Ratings Database. By leveraging standardized TAB ratings directly within AdPro, users can measure return on investment for their out-of-home (OOH) campaigns utilizing a trusted ratings system similar to those used in TV and radio campaigns. AdPro users who are also TAB members can now leverage the TAB Audience Data, combined with AdPro's own proprietary data, mapping and analytics, to drive better decision making in their OOH advertising campaigns.
AdPro is the first Software-as-a-Service (SaaS) platform specifically designed for the OOH industry to evaluate outdoor advertising locations. The annual worldwide potential market size for AdPro is estimated to be as much as $1.0 billion per year.
For media buyers, AdPro offers a complete set of analytics for comparing the merits of different locations in order to create a proposal that achieves an advertiser's goals. For media owners, AdPro provides detailed information that enables them to showcase their individual locations and help the media buyers with their decision making process.
"AdPro is used daily by Media Buyers and Media Owners to make data-driven decisions," said Todd Oseth, Intermap President and CEO. "Our newly acquired TAB certification enables AdPro to deliver even more valuable analytics to our customers and partners. We thank the Traffic Audit Bureau for their endorsement of AdPro and we look forward to working even closer with the TAB team as we move forward."
As the official ratings provider for out-of-home advertising, TAB (Traffic Audit Bureau for Media Management, Inc.) is a non-profit organization that provides standardized, quantitative, and valid measurements for all media formats specifically intended to reach consumers outside the home, including billboards, street furniture, transit, and alternative media, such as place-based video networks. For more information, please visit www.tabonline.com.
About Intermap Technologies
Headquartered in Denver, Colorado - Intermap (www.intermap.com) is an industry leader in geospatial solutions on demand with its secure, cloud based Orion Platform™. Through its powerful suite of 3DBI applications and proprietary development of contiguous databases that fuse volumes of geospatial data into a single source, the Orion Platform is able to provide location-based solutions for customers in diverse markets around the world. For more information please visit www.intermap.com.
Intermap Reader Advisory
Certain information provided in this news release constitutes forward-looking statements. The words "anticipate", "expect", "project", "estimate", "forecast" and similar expressions are intended to identify such forward-looking statements. Although Intermap believes that these statements are based on information and assumptions which are current, reasonable and complete, these statements are necessarily subject to a variety of known and unknown risks and uncertainties. You can find a discussion of such risks and uncertainties in our Annual Information Form and other securities filings. While the Company makes these forward-looking statements in good faith, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary significantly from those expected. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive therefrom. All subsequent forward-looking statements, whether written or oral, attributable to Intermap or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the forward-looking statements made herein, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.
SOURCE: Intermap Technologies Corporation
Rich Mohr, Senior Vice President & Chief Financial Officer
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