CALGARY, Dec. 18, 2012 /CNW/ - Through its new Alliance Charity Partners
initiative, Alliance Pipeline has adopted Inn from the Cold, just in time for the holidays, as part of an innovative program that
will benefit the charity and its client base of homeless children and
families for the next two years.
The announcement follows a unique opportunity that was made available
for small Calgary charities to apply to the program by submitting a
short online video, viewable on YouTube or Facebook, outlining how up
to $100,000 could make a difference for the organization. Over 25
charities applied, whose videos have been watched by a collective total
of almost 3,000 people.
"We thought this was a great way to get word out about some of the
amazing but less known causes that help make our city great," says Rob
Gray, spokesperson for Alliance Pipeline. "The videos, available for
anyone to watch, showcase some really great charitable work, and
essentially provide a 'library' of causes for people to consider when
donating, especially this holiday season."
While the program served as a springboard for Alliance to adopt a single
charity, the company was so thrilled with the response it made
donations to 20 of the applicants, totaling $58,000.
"We were blown away by the level of creativity and passion demonstrated
by the videos. There are some truly excellent causes out there, and so
we felt compelled to support many of them. And, with the holiday season
upon us, I would encourage anyone to check out the video submissions
and think about also supporting one or more of these inspiring causes."
Alliance Pipeline employees were empowered with the decision on which
charity to select, and they chose Inn from the Cold, which provides shelter, support and programs for homeless children and
families. Alliance's partnership with the organization will see
employee fundraising efforts matched by a donation from the company,
with a goal of raising up to $100,000.
Gray says the company hopes its initiative will spur others to consider
ways to support the charities that applied for the program. "A broad
array of charities applied - from Agape Hospice and the Calgary
Wildlife Rehabilitation Society, to Calgary Reads and the Kids Cancer
Care Society. Each has a very compelling story to tell. I would
encourage anyone to check out the videos as a way to find a great
charity to support."
The videos can be viewed on the Alliance Pipeline website: www.alliancepipeline.com/charitypartners. For information on Inn from the Cold visit www.innfromthecold.org.
SOURCE: Alliance Pipeline Limited Partnership
For further information:
Senior Communications Advisor