Ingenium launched as a new national brand to preserve and share Canada's story of scientific and technological heritage

Logo: Ingenium – Canada’s Museums of Science and Innovation (CNW Group/Ingenium – Canada’s Museums of Science and Innovation)

OTTAWA, June 26, 2017 /CNW/ - With Canada just days away from celebrating the 150^th anniversary of Confederation, a new national brand is launching to celebrate ingenuity in Canada. Known as Ingenium – Canada's Museums of Science and Innovation, this corporate brand, derived from the Latin root for "ingenuity," encompasses three national institutions—the Canada Agriculture and Food Museum, the Canada Aviation and Space Museum, and the Canada Science and Technology Museum.

From the Canadarm to canola and insulin, Canadians have made significant contributions in the worlds of science and technology. Ingenium – Canada's Museums of Science and Innovation will continue the important mission of preserving Canada's scientific and technological heritage and sharing its stories with Canadians.

Under the Ingenium brand, the three museums will be places where the past meets the future, with spaces where visitors can learn and explore, play and discover. Ingenium will provide an immersive, sensory encounter with human ingenuity and tell the stories of those who dared to think differently and test the limits of what we know and what we can do.

Currently under construction, Ingenium's Collections Conservation Centre, including a Research Institute and Media Lab, will protect priceless Canadian heritage artifacts for the benefit of Canadians for generations to come‎. Ingenium's unique collection, and digital and social media platforms will connect Canadians to the world stage in unexpected ways by sharing their passions, memories, and everyday experience, no matter where they live.

November 17, 2017, will mark the next milestone for Ingenium when the Canada Science and Technology Museum reopens its doors. This modern, world-class museum mixes the best of its previous incarnation with new technologies and exhibition techniques to tell Canada's science and technology story in an immersive, educational, and fun way. It will feature more than 7,400 m² (80,000 sq. ft.) of completely redesigned exhibition space (the equivalent of nearly five NHL rinks), including a specially designed hall to house international travelling exhibitions.

QUOTE

"Ingenium will bring a consistent voice and identity to our corporation. It will allow us to reach beyond our four walls and engage with Canadians from coast to coast to coast, and with international audiences." Ingenium is where the past meets the future and inspires the next generation of young innovators."
– Fernand Proulx, President and CEO of Ingenium

To learn more about Ingenium, our museums, digital platforms, travelling exhibitions and collection, visit our website: https://ingeniumcanada.org/

SOURCE Ingenium – Canada’s Museums of Science and Innovation

Michelle Coates Mather, NATIONAL Public Relations, [email protected], 613-806-3326