LONDON, ON, Dec. 16, 2013 /CNW/ - North American thought-leaders in the
areas of fitness, health and wellness have weighed in with their
predictions on what 2014 holds for the fitness industry and the
wellbeing of Canadians.
The group includes 11 experts in the fields of yoga, group exercise,
footwear and apparel, personal training, health promotion and
education, childhood physical activity and obesity, older adult health
and fitness, and the healthcare sector.
When asked, "What do you think the biggest trend(s) in health, fitness and wellness
will be in 2014?" our experts answered, focusing on the common goal of providing insight into how Canadians can live their
healthiest and best lives in 2014. Here are their predictions:
Jillian Michaels- personal trainer, bestselling author, daytime Emmy-nominated television
personality, National Exercise & Sports Trainers Association (NESTA)
and the Aerobics and Fitness Association of America (AFAA), Kettlebell
Concepts certified, AFPA nutrition and wellness consultant certificate.
Workouts that Increase your metabolism: Based on current research that suggests high intensity interval
training is the best way to achieve training improvements and body
change results, metabolic training will continue to top of the list of
trends for 2014. Programs that challenge the body to incur a higher
metabolic cost (calorie burn) during and post-workout (after burn) by
using a variety of total body training methodologies will prove to be
winners when it comes to game changing workouts—For instance, body
weight training and resistance training along with intervals and
circuits in the same workout, like the structure of my BODYSHRED class.
Healthcare Sector: Robert S. Bell- MDCM, MSc, FACS, FRCSC, President and CEO, University Health Network
Exercise to improve health: Canadians are increasingly interested in how they can improve their
own health. We recognize that appropriate exercise can reduce our risks
of developing several chronic diseases including diabetes, cancer, high
blood pressure and heart disease. The Peter Munk Cardiac Centre at
University Health Network is happy to support this trend by working
with GoodLife to develop "heart healthy" exercises for Canadians
suffering from mild to moderate heart disease. Cardiac rehabilitation
through exercise is one of the most important treatments for heart
conditions and we are very excited by this collaboration that will
bring heart rehab to many more Canadians. Read More: http://www.newswire.ca/en/story/1065185/goodlife-fitness-collaborates-with-peter-munk-cardiac-centre-to-improve-canadians-heart-health
Health, Fitness and Wellness Industry: David "Patch" Patchell-Evans- GoodLife Fitness founder and CEO
Simple, effective routines, personal club experience: The industry is becoming polarized into people doing really aggressive
fitness routines and people doing very little or no exercise. I predict
one of the biggest fitness trends in 2014 will be simplification of
workouts based on using more machines. There needs to be simple
routines that are safe, effective and time-sensitive for the vast
majority of people who are working out very little or not at all. For
club owners, the greatest investment opportunity in 2014 will be
investing in your people. If you care for your staff they will then
care for members. There will also be a resurgence of the middle market
clubs. People will avoid very large and busy budget-model clubs in
favor of smaller 20,000 sq. ft. clubs that feel more comfortable.
Group Exercise: Maureen Hagan- Award-Winning Group Exercise Instructor, Physiotherapist and Physical Health Educator, GoodLife Fitness Vice President of
Operations, Group Exercise, ACE and canfitpro certified
Diverse, time-sensitive workouts: Along with very popular HIIT (high-intensity interval training)
workouts, Functional fitness, using body weight and small equipment
(ie-balls, tubing, dumbbells, plates, straps/slings, bars, foam
rollers, balance equipment) will continue to grow as people are looking
for ways to be fit for life's everyday activities. Express Classes and
workouts are also an important trend for 2014 to support busy
lifestyles and the diverse needs consumers have. Short duration group
exercise classes and workouts will continue to attract participation
and attendance. This is proven by the 30 minute class concepts like
Jillian Michaels BODYSHRED, CXWORX and Les Mills' popular 30 minutes back-to-back class concepts.
Older Adult Health, Wellness and Fitness: Colin Milner- CEO of International Council on Active Aging, 2010 canfitpro Lifetime Achievement Award Winner
Stay fit for better quality of life: By 2017, 50 percent of people who walk into a health club will be over
the age of 50, with that number being significantly higher if you
remove children under 12, many of whom cannot be health club members.
Given these facts, we will see a trend toward fitness to be able to
function, rather than the popular 'functional fitness'. Programs like
chair-aerobic classes, stretching classes or strength classes to help
people get off of the ground are going to grow as our population ages.
Over the age of 80, 46 percent of people cannot lift 10 lbs. There is a
necessity to help people be stronger longer as people need to be driven
by quality of life not just longevity.
Personal Training: Michele Colwell- GoodLife Fitness Vice President of Operations, Honours BSc in Human
Kinetics, canfitpro PTS
Specialized personal training: Personal trainers are continuing to seek out specific education and
training to help them meet individual client needs. For example, there
is an increased need for continuing education with a focus on
demographic specific training, especially for older adults, as well as
programs focused on rehabilitation, chronic disease or sport-centric
exercises like Olympic lifting. Along with these certifications,
fitness professionals are also realizing the value of acquiring
nutrition education to offer a holistic approach that looks at both
diet and exercise.
Fitness Footwear and Apparel: Michael Rossi- Vice President, Reebok Brand- Canada
Fitness wear with function AND form: We see three key drivers in fitness footwear and apparel for 2014: Functional Movement, Versatility, and Graphic Expression. Many fitness disciplines are focusing on training for functional,
every day movement, and what you wear needs to mirror how your body
moves. Reebok's BareMove apparel uses strategically placed seams and
lightweight stretch fabrics to ensure your clothing doesn't hold you
back. We also see fitness enthusiasts participating in a wider variety
of activities than ever - they want versatile products like our Reebok
One Trainer, a shoe that performs equally well in a high intensity
training session, a quick run, or a Les Mills workout. And finally, consumers want colour pops and expressive designs
- people have enough black or white training tops! Our One Series
apparel brings bold graphics & colors into play, letting people stand
out while they work out. Visit reebok.ca to see Reebok's latest fitness gear.
Yoga: Beth Shaw- President and founder of YogaFit©, Inc. the largest Yoga School in the world
Therapeutic yoga: Many health, wellness and fitness experts are turning to yoga for its
therapeutic benefits -- both mentally and physically. I receive many
requests from chiropractors, physiotherapists, and workplace wellness experts looking for programming to help rehabilitate injured people.
One example of this has been the growth of our YogaFit for Warriors Program which we started in 2013, in Canada and the US. The program is aimed
at helping first responders, military men and women, or anyone dealing
with Post Traumatic Stress Disorder or other traumatic stress
conditions, alleviate the physical and mental symptoms.
Nutrition: Kirsten Schell- Registered Holistic Nutritionist, Precision Nutrition Coach, GoodLife
Fitness Personal Training Project Manager, canfitpro Fitness Instructor
Specialist (FIS) and Personal Training Specialist (PTS)
Personalize your nutrition: Individualized programming is becoming increasingly important when it
comes to nutrition and supplementation. The notion that one size fits
all does not hold true when it comes to nutrition. There is an
increased need for private consultation and a holistic approach that
includes exercise and nutrition in order to address an individual's specific needs. We are
also seeing a movement towards organic and whole foods and grocery
stores are realizing the demand for these products and are increasing
their accessibility to customers.
Fitness Education and Promotion: Rod Macdonald- B. Ed., Kinesiology and Physical Education, Vice President, canfitpro, the largest provider of education in the Canadian fitness industry,
High intensity and obstacle course workouts: The biggest health and wellness trend for 2014 will be high intensity
workouts or HIIT (High Intensity Interval Training). This training
emphasizes short bursts of all-out effort followed by little or no
rest. Another growing trend is the popularity of obstacle course races
or mud runs like the Tough Mudder, Spartan Races, Warrior Dash, and others. These races have seen an
explosion of popularity due to their accessibility as well as their
focus on team effort in many cases.
Childhood Physical Activity: Lisa Burrows- Executive Director, GoodLife Kids Foundation
Support for active kids programs: To date GoodLife Kids Foundation Grant Program has given $1.2 MILLION
to more than 100 organizations, impacting over 200,000 Canadian
children. We are seeing more elementary schools apply for grants to
create programs with a greater variety of activities and help children
achieve the recommended 60 minutes of daily physical activity. For
example, we're seeing programs, like the Circus Arts Program at Henry Kelsey School in Saskatchewan or the program at Forest Glen Elementary School in New Brunswick which includes a Fit Friday, that provide supplementary activities to
traditional physical education. The hope of these programs is that the
variety will allow children to find something they truly enjoy and will
continue to do. Another growing trend is a push for physical literacy
to help children understand how their bodies work and how they can stay
strong and healthy.
Founded in 1979, GoodLife Fitness is the largest fitness company in
Canada with over 300 clubs from coast-to-coast. With over 902,000
members, GoodLife is helping to transform the health and wellness of 1
in 37 Canadians every day. With the vision of giving every Canadian the
opportunity to live a fit and healthy good life, David Patchell-Evans,
Founder & CEO, strives to develop innovative partnerships and
collaborations in all areas of health, fitness and wellness and
continues to play a significant role in the healthcare system in
Canada. GoodLife has achieved Platinum Status Canada's 50 Best Managed
Companies, as well as Platinum Level Canada's 10 Most Admired Corporate
www.goodlifefitness.com and www.facebook.com/goodlifefitness
Individual interviews are available upon request.
*Photo and B-Roll opportunities are also available.
SOURCE: GoodLife Fitness
For further information:
Adam Roberts- Public Relations Specialist- GoodLife Fitness
1-800-790-9269 ext. 424