Industrial Alliance and its subsidiaries have a new look

Industrial Alliance Insurance and Financial Services Inc.

Industrial Alliance Insurance and Financial Services Inc.

QUEBEC, March 3, 2015 /CNW Telbec/ - Starting today, Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries have a new look. This includes the launch of the iA brand, a new logo and a new website, ia.ca.

The iA brand
Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries have adopted a new look and a new brand: iA. Going forward, Industrial Alliance will market its products and services under the name iA Financial Group.

According to Yvon Charest, President and Chief Executive Officer, "The new name speaks to the scope of the Group and to the diversity of our products. Much more than an insurance company, iA Financial Group is a major player in the industry, offering a wide range of financial services."

A new logo
The new iA Financial Group logo enhances the elephant, a symbol of the Group's strength and solidity, and is better adapted to the digital age.

A new website: ia.ca
iA Financial Group is also proud to launch its new website. Featuring simplified navigation and a sleek, modern design adapted for any platform, the new website offers an enjoyable, user-friendly experience, complete with easy-to-understand product information to help clients choose what's best for them.

To learn more about our new brand, check out our video.

About iA Financial Group
iA Financial Group is a trademark under which Industrial Alliance Insurance and Financial Services Inc. operates in Canada and the United States. This new brand name may also be used to collectively refer to all companies under the Industrial Alliance group banner, including Industrial Alliance Insurance and Financial Services Inc. and its subsidiaries. Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans and other financial products and services for both individuals and groups. It is one of the fourth largest life and health insurance companies in Canada and one of the largest publicly-traded companies in the country. iA Financial Group stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.

SOURCE Industrial Alliance Insurance and Financial Services Inc.

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Image with caption: "Industrial Alliance Insurance and Financial Services Inc. (CNW Group/Industrial Alliance Insurance and Financial Services Inc.)". Image available at: http://photos.newswire.ca/images/download/20150303_C6086_PHOTO_EN_12745.jpg

Pierre Picard, Manager, Public Relations, Office: 418-684-5000, ext. 1660, Email: [email protected]