Indigo Celebrates Two Sweet Milestones with plum rewards

- plum rewards Wins 2012 COLLOQUY Loyalty Award and Five Million Members -

TORONTO, Sept. 13, 2012 /CNW/ - Indigo is proud to be recognized by its industry peers and the millions of Canadians who have joined their free, points-based loyalty program, plum rewards. Indigo's plum rewards received  top honours at the 3rd Annual COLLOQUY Loyalty Awards - an event presented by LoyaltyOne and Visa to honor groundbreaking innovations in loyalty. At the  awards ceremony during the 10th Annual COLLOQUY Loyalty Summit in Rancho Palos Verdes, California, plum rewards won the coveted title over dozens of other entries for Loyalty Innovation in Retail.

"Indigo's multi-pronged approach to fostering loyalty combines advanced data analysis with compelling recognition benefits," said Kelly Hlavinka, Managing Partner of COLLOQUY. "This translates to uniquely relevant experiences for its customers, resulting in greater engagement."

In less than 18 months, five million Canadians from coast to coast have signed up to get the most in membership at Indigo, Chapters and Coles stores. Since the April 2011 launch, plum rewards members have collected seven billion plum points and are redeeming them for outstanding new reads, exclusive Indigo home décor accessories and sought after IndigoKids toys.

"We set out to amplify our commitment to best-in-class customer service with plum rewards and we're thrilled that Canadians have responded so passionately to the program in such a short time," notes Elizabeth Gladney, Director, Loyalty Marketing, Indigo Books & Music Inc. "We're encouraged by the substantial community that we've built through plum rewards, and the positive feedback we continue to receive from members."

Designed in response to customer feedback, plum rewards helps shoppers discover products that match their interests and passions while rewarding and recognizing their purchases. Plum rewards members can collect points on virtually every in-store purchase, have self-service access to personalized recommendations and offers online or at in-store kiosks and enjoy special member pricing on online book purchases.

To join plum rewards or to learn more about the program, visit

About Indigo Books & Music Inc.
With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit; Chapters; The World's Biggest Bookstore; and Coles. The online channel,, offers a one-stop online shop with a robust selection of books, toys, home décor, stationery and gifts. In 2004, Indigo founded the Indigo Love of Reading Foundation, a registered charity that provides new books and education materials to high-needs Canadian elementary schools, to address the literacy crisis in Canada. To date the Foundation, as well as the Indigo "Adopt a School" program, have contributed $13 million, equating to more than a million books, to high-needs elementary schools across Canada. Visit for more information. To learn more about Indigo, please visit the Our Company section at

SOURCE: Indigo Books & Music Inc.

For further information:

Lisa Huie
Manager, Public Relations


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