I Am Athlete inks content deal with SiriusXM
New live nightly "I Am Athlete Tonight" show to debut April 27 on SiriusXM's Mad Dog Sports Radio channel
Development agreement between SiriusXM and I Am Athlete to create new podcast and radio content
SXM Media holds exclusive ad sales rights for I Am Athlete's audio podcasts
TORONTO, April 25, 2022 /CNW/ - SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro receiver Brandon Marshall, announced today they have joined forces in a new expansive content deal that includes a live nightly radio show and other game-changing projects.
The new agreement will expand the already popular I Am Athlete platform by delivering new innovative programming to more fans who want an authentic "locker room" perspective on sports and pop culture directly from those who played the game.
I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM's Mad Dog Sports Radio (channel 82 on SiriusXM radios and on the SXM App). Debuting this Wednesday, April 27, I Am Athlete Tonight will air live every weekday from 7-9 pm ET/4-6 pm PT.
Former NFL defensive end Leger Douzable will lead a cast of rotating co-hosts that will feature Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam "Pacman" Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the type of thoughtful, unfiltered discussions that the I Am Athlete podcast is known for. I Am Athlete Tonight episodes will also be available as podcasts after they air on SiriusXM.
SiriusXM and I Am Athlete have also entered into a developmental agreement and will combine the strength of both brands and platforms to bring additional engaging talent to the air and develop new and unique content in the future.
As part of the agreement, SXM Media, SiriusXM Holdings' advertising sales group, is now the exclusive global ad representative for the popular I Am Athlete audio podcast – hosted by Brandon Marshall and Chad "Ochocinco" Johnson – and other audio podcasts developed with I Am Athlete. SXM Media also sells across the I Am Athlete video podcast. SXM Media is the gateway for marketers to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research.
The I Am Athlete podcast is available on all major podcast platforms.
"We are excited to team up with SiriusXM. SiriusXM is an extraordinary company that shares our passion for innovation in storytelling and giving the athlete a platform," said Marshall. "I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and also hold each other accountable. The sports media landscape has drastically changed. Our partnership brings our unique content and approach to storytelling to fans, every day."
"I Am Athlete has established itself as a prominent and popular podcast because it is the kind of authentic, straight-from-the-athlete talk that fans love and want more of. We're excited to team up and build on that," said Steve Cohen, SVP, Sports Programming and Podcasts, SiriusXM. "Brandon and team will produce new and exclusive content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SiriusXM that will appeal to listeners everywhere."
About I Am Athlete
I Am Athlete is a cultural phenomenon.
IAA launched at the height of the pandemic in April 2020. What began as a small weekly discussion between Brandon Marshall, Chad "Ochocinco" Johnson and a host of other local NFL stars, has since exploded to over 780K YouTube subscribers and generated over 90 million organic views, globally.
IAA invites listeners to join in on raw, unscripted, locker room conversations with some of the biggest stars in sports, news and pop culture, including Antonio Brown, Jake Paul, Cam Newton, Lil Wayne, Fat Joe and more - often times revealing a side of athletes and entertainers never seen or heard before. IAA has given athletes a new platform to voice their perspectives and control their own narrative.
In addition to I Am Athlete, Brandon Marshall is also the founder of House of Athlete. HOA is a fully integrated fitness ecosystem designed for the athlete - in us all. HOA offers members a guided, personalized fitness experience at state-of-the art facilities, with expert coaches and a tight-knit tribe of like-minded peers. Just like an athlete on a team. House of Athlete also offers elite, personalized in-season and off-season training for competitive athletes who want to dominant at the highest levels. Notable members include NBA phenom Ja Morant, 49er's standout Deebo Samuels and 2021 PFF's Rookie of the Year Justin Jefferson. To learn more, visit houseofathlete.com
About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country's leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SXM App. For more information, visit siriusxm.ca.
Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.
SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
SiriusXM Canada has been designated one of Canada's Best Managed Companies 12 years in a row and is currently a Platinum Club Member.
SOURCE Sirius XM Canada Inc.
SiriusXM Canada contact: Jennifer Charlebois, Senior Manager, Communications, 416-528-6678, [email protected]
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