Canada's biggest back-to-school retailer connects with fans
RICHMOND HILL, ON, Sept. 4, 2012 /CNW/ - Staples Canada issued a
challenge for its fans on Facebook to share their best "first day of
school" stories. The contest generated hundreds of entries from across
the country, ranging from heartfelt to tear-jerking to side-splitting.
And customers now have the chance to share their best first day stories
from this year.
"It's hard not to think about Staples during back-to-school time," said Rick Atkinson, vice president of Marketing at Staples
Canada. "Collecting real first day of school stories lets customers
share the emotional moments that Staples played a part of."
In response to the overwhelming number of stories submitted, Staples
Canada will continue to collect the best stories from the start of this
"Everyone has a great first day of school story, and we are sure this
Tuesday will produce even more," Atkinson said.
Sharing stories is easy. Customers, fans and friends simply visit the Facebook Canada page, share, and post.
Of the hundreds of entries collected, three top stories were turned into
webisodes. The retailer plans to broadcast the videos throughout
September to encourage parents, teachers and students to share their first day of school experiences.
The first webisode airs today on the company's Facebook page.
Staples Canada is known for its commitment to customer service and
education. The company, through its School Supply Drive, ensures
Canadian students are equipped with the supplies they need to succeed.
Over the last three years, Staples Canada has donated over
three-million dollars in school supplies to students across the
"Our first day of school stories and annual School Supply Drive help us
show that we not only provide a wide variety of products and services,
we're also a retailer who cares about our customers, associates and
communities, whether online or in-store," continues Atkinson.
About Staples Canada
Staples, Canada's largest office products company, is committed to
providing Canadians with a wide choice of office services and products.
Serving all types of business—from the small home office to large
enterprise—Staples makes it easy for customers to operate their offices
efficiently and affordably by offering an extensive selection of office
supplies, technology, electronics and office furniture as well as
business services, including computer repair and maintenance, and copy
and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples Canada in all other provinces,
the company employs over 15,000 associates at 330+ stores and at their
head office in Richmond Hill, Ontario. Ranked as one of Canada's top
ten Canadian companies in Marketing Magazine's Marketing/Leger 2011
Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to
offering customers the highest level of service, whether they choose to
shop in-store, by catalogue or online. Staples Canada/Bureau en Gros
also is invested in a number of corporate giving programs that actively
support environmental, educational and entrepreneurial initiatives in
Canadian communities from coast to coast. Visit www.staples.ca for more information, or visit us on Facebook and Twitter.
SOURCE: Staples Canada Inc.
For further information:
Adam Rodricks, Social Media Specialist, Staples Canada
905.737.1147 x 2627 / firstname.lastname@example.org