Honda Canada reports January sales results

TORONTO, Feb. 2 /CNW/ - Combined January sales of 6,393 units by the Honda and Acura divisions represented a 15% decline over last year. The Honda Automobile Division reported December sales of 5,677 units, down 12% from last year. The Acura Division reported January sales of 716 units, down 35% from last year.

"Despite our sales being down this month, we picked up momentum in the last 10 days with the introduction of our new 'Winter Warm-Up Event' marketing campaign that includes new financing rates of 0.9 per cent on three of our most popular models - Civic, CR-V and Accord," said Jerry Chenkin, executive vice president of Honda Canada Inc. "Canadians are responding positively to this new campaign, which we expect to generate stronger sales in February."

Honda Canada Inc. has sold more than 3,300,000 Honda and Acura passenger cars and light-duty trucks in Canada over the past 37 years. A record high 91 per cent of the Honda and Acura vehicles sold in Canada in 2009 were produced at the company's assembly plants in North America, up nearly 3 per cent from 2008. In addition, 52 per cent of all Honda and Acura vehicles sold in Canada last year were built at the two Honda of Canada Mfg. plants in Alliston, Ontario.

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