Holland America Line Launches Sail & Save Savings And Sales Tools For Travel Sellers

Promotional tools make selling easy, savings enhance cruise value

SEATTLE, Dec. 6, 2012 /CNW/ - To get ready for the 2013 sailing season, Holland America Line is offering special savings for consumers and sales support for travel sellers during its Sail & Save sale on select cruises. The Sail & Save sale begins Dec. 10 and features savings on multiple cruises and destinations.

Travel sellers booking a Holland America Line cruise can offer their clients savings of up to 50 percent off select cruise fares and free or reduced third and fourth fares on select voyages, as well as a free hotel stay on select Canada/New England and Alaska cruises and CruiseTour departures.

"Our goal is to always make sure that our travel partners have the best tools available to promote Holland America Line to their clients," said Richard Meadows, executive vice president, marketing, sales and guest programs. "We encourage all of our travel partners to take advantage of this popular annual promotional to jump start their 2013 bookings."

The sale is supported with special Sail & Save consumer marketing communications including direct mail and email, as well as an array of online travel seller promotional and sales tools that are available in the Travel Agent Headquarters portal accessed via www.hollandamerica.com. These include customizable "Build Your Own" emails, personalized PDF flyers and web banner ads.

During the Sail & Save promotion travel sellers can conveniently book their clients using POLAR online, where they can make a reservation in a few easy steps, including booking and managing groups.

Cruise destinations featured in the Sail & Save sale include Alaska cruises and CruiseTours, Asia, Australia/New Zealand, Canada/New England, Caribbean, Europe, Grand Voyages, Hawaii/Tahiti, Mexico, Panama Canal and South America itineraries.

With savings up to 50 percent off select cruise fares, the Sail & Save promotion makes cruising an affordable vacation option for a larger traveling audience, especially for multi-generational family groups.

Travel sellers looking to take advantage by selling family-friendly vacations can book a seven-day cruise to Alaska, the Caribbean or Canada/New England under the free or reduced third and fourth fares promotion. These idyllic regions offer exciting experiences for the whole family with a variety of shore excursion adventures and cultural encounters.

Travel sellers with clients looking for an extended vacation beyond their Holland America Line cruise can promote the free hotel stay on Canada/New England and Alaska and Alaska CruiseTour itineraries. By adding extra days on land, travelers will have more time to explore these regions known for history and wilderness.

For more information on the promotions, or to access the online sales tools, visit the Travel Agent Headquarters portal accessed via www.hollandamerica.com or call 1-877-SAIL-HAL (1-877-724-5425).

Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via the Online Communities quick link on the home page at www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies. One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal. The line currently has a new ship on order from Fincantieri shipyard for delivery in fall 2015.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $500 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Cafe powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines
Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.


Sally Andrews







SOURCE: Holland America Line

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