RBC named title sponsor of the Canadian Olympic and Paralympic Swimming
Trials, Montreal 2012
MONTREAL, Feb. 28, 2012 /CNW/ - With less than a month to the London
2012 selection trials in Montreal, Swimming Canada is pleased to
announce a historical partnership with the Canadian Olympic Committee
(COC) and Canadian Paralympic Committee (CPC) bringing the first ever
Canadian Olympic and Paralympic Swimming Trials to life.
"We are extremely excited to announce this new partnership," said Pierre
Lafontaine, CEO and National Coach for Swimming Canada.
"Being able to integrate the Canadian Olympic and Paralympic brands
within our marquee event of the quadrennial will provide our
organization with a greater platform to promote the values of our
sport, athletes and coaches."
"As part of our new Vision 2020 strategic plan, Swimming Canada aims to
be a world leading swimming nation. Having the COC and CPC partner with
us for our key domestic competition is a step forward to achieving this
mandate," added Lafontaine.
From March 27th to April 1st 2012, Canada's elite swimmers will race for
a berth on Canada's London Olympic & Paralympic Teams.
"One of the primary goals for the COC is to cast the spotlight on our
great athletes and our partners in the sport community," said Chris
Overholt, COC Chief Executive Officer and Secretary General. "The COC
is excited to partner with Swimming Canada on the 2012 Canadian Olympic
and Paralympic Swimming Trials to help grow the profile of the sport of
swimming in this country and to create this new model for how Canadian
Olympic athletes are unveiled to their fans.
"High-profile events such as these Trials are important to showcasing
Paralympic sport and Canada's elite-level swimmers with a disability,"
said Henry Storgaard, CEO of the Canadian Paralympic Committee. "Canada
has a strong track record in Paralympic swimming and we are confident
this marquee event will be a success in identifying the top talent
aiming towards London - both established veterans and new medal
contenders - while also generating excitement about the London 2012
RBC joins forces with Swimming Canada as title sponsor the trials
Valued Olympic and Paralympic Partner, RBC, has joined forces with
Swimming Canada to present these trials. As the first corporate
supporter of the Olympic movement in Canada, RBC stepped forward and
played a significant role in helping to make this marquee event - the
Olympic and Paralympic swimming trials - happen.
"We are very grateful in welcoming RBC as part of our team," added
Lafontaine. "RBC shares our values of building great heroes and great
Canadians thru sport and we are excited to build a partnership that
will support our athletes' quest for podium performances in London and
"Investing in our athletes is an investment in Canada, and we are proud
to partner with Swimming Canada to make a positive difference in
amateur sport," said Micheline Martin, RBC Regional President, Quebec.
"Our support for Canada's Olympic and Paralympic teams is focused on
building a strong foundation for our athletes to succeed on the world
stage, and we look forward to the trials and seeing our athletes
compete this summer at the 2012 London Games."
Breakthrough Broadcast Coverage for the 2012 Canadian Olympic &
Paralympic Swimming Trials
Swimming Canada is excited to announce that the 2012 Canadian Olympic &
Paralympic Swimming Trials will be aired every night on Sportsnet
across the country. In addition, Société Radio Canada (SRC) will air
highlights of the event on its national network. Full schedule will be
published shortly on the respective network's websites.
About the Canadian Olympic & Paralympic Swimming Trials presented by RBC
The Canadian Olympic & Paralympic Swimming Trials, presented by RBC, is
a six-day event packed with excitement and drama, taking place at the
1976 Olympic Pool in Montreal, QC. Montreal was the host of previous
Swimming trials, yet 2012 will go down in Canadian sports history as
the first ever selection trials presented in partnership with the
Canadian Olympic Committee (COC) and the Canadian Paralympic Committee
Over 700 swimmers from every corner of the country will come together to
select Canada's Olympic & Paralympic Swim teams for London 2012. As
the sole selection event for London, the racing will be fierce and the
Media wishing to apply for accreditation are invited to fill out the online form at www.swimming.ca/media
SOURCE CANADIAN PARALYMPIC COMMITTEE (CPC)
For further information:
Martin Richard, Director, Communications, Swimming Canada, Cell. 613-725-4339 Email. email@example.com
Jane Almeida, Media Relations Manager, COC, Tel: 416-324-4120, Cell: 416-540-1788 Email: firstname.lastname@example.org
Alison Korn, Media Relations Manager, CPC, Cell: 613-298-4927, Email: email@example.com