OTTAWA, Dec. 10, 2012 /CNW/ - The Honourable Bal Gosal, Minister of
State (Sport), today announced the Government of Canada's 2012-2013
contribution to ParticipACTION. The announcement was made at Viscount
Alexander Public School in Ottawa.
"The Harper Government is proud to continue its support for
ParticipACTION," said Minister of State Gosal. "We are committed to
providing opportunities for Canadians of all ages and all abilities to
participate in sport and physical activity, because we know that
embracing the power of sport leads to active lifestyles and healthier,
"Thank you to the Government of Canada for its ongoing commitment to
ParticipACTION and to physical activity and sport participation in this
country," said Kelly Murumets, President and CEO of ParticipACTION.
"With this support, we have been able to bring important social change
with marketing campaigns that inspire and encourage millions of
Canadians to move more, every day."
ParticipACTION is a national not-for-profit organization dedicated to
inspiring and supporting active living and sport participation for
Canadians. Originally established in 1971, ParticipACTION was a pioneer
in social marketing and has become internationally recognized for its
compelling communications to promote physical activity.
The Government of Canada is the largest single contributor to sport in
Canada and supports participation and excellence from playground to
podium. The Government of Canada, through the Sport Support Program, is providing almost $4.5 million to ParticipACTION—including
$2.5 million in new funding in 2012-2013—to support its nationwide
mass-media campaign, motivating communities and individual Canadians to
get active, move more, and participate in sport.
SOURCE: Canadian Heritage
For further information:
For more information (media only), please contact:
Jenny Van Alstyne
Director of Communications
Office of the Honourable Bal Gosal, P.C., M.P.
Minister of State (Sport)
(This news release is available on the Internet at www.canadianheritage.gc.ca under Newsroom.)